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Digital marketing trends that cannot be ignored in 2020

In today’s world digital marketing has become an integral part of one’s business. Every business with a digital marketing campaign earns more income compared to traditional marketing techniques, so by understanding this potential most of the business owners implement digital marketing for their business. AdMonks is one such digital marketing agency in Kochi which offers the best services for you.

What is digital marketing?

Digital marketing is a technique that focuses on the marketing area for promoting your product and services with the help of the internet. Digital marketing is done through the internet with the help of an electronic device.

Some of the main digital marketing techniques include-

Search engine optimization

Social media marketing

Search engine marketing

Email marketing

E-commerce marketing

Affiliate marketing

Why digital marketing?

In this digital era, the internet plays a major role in business for increasing revenue. By implementing a digital marketing campaign the result will be higher compared to the traditional method of marketing.

In traditional marketing there exist phone calls, advertisement boards, and physical marketing, as said earlier digital marketing is a technique that is done through any electronic device which has internet, where the task seems to be easier is it? So digital marketing is a less effort job compared to traditional marketing.

Digital marketing is a competitive field where there are a lot of companies that have marked their presence. So in order to lead the race, you must be updated about the latest trends in digital marketing.

AdMonks is a digital marketing agency in Kochi which has a proven track record that stays updated with the latest trends which help us & our clients to achieve the goals.

Now let us check out some of the latest trends of digital marketing in 2020:

Digital marketing trends are constantly changing with the evolution of new technologies. Technology has risen in such a way that there are a lot of techniques for digital marketers to use. Let us check the trends that are currently changing the face of digital marketing

3 Digital marketing trends that you can not ignore in 2020

1.The rise of voice search

Now 20% of the mobile queries are done through voice searches. the method of typing queries is declining. Speed of the voice queries helps it gain more publicity. It is estimated that more than half of the searches will be voice queries by the end of 2020.

Voice search has first started with Siri. Today there are plenty of tools for voice searches like Alexa, Google Assistant, Cortana, etc. By 2023 the use of voice searches will be thrice that of today. Voice searches help consumers to save their time than the traditional way of typing.

However, the use of Google Assistants and voice speakers are increasing in the past years. So it is the right time to optimize the digital marketing strategies to voice searches. While optimizing we must have to know what our customers will be going to ask. Let us look at what all things we should notice while doing voice search optimization:

We should try to use natural languages and questions instead of our usual keywords. Try to add the question words such as how, when, who, where, what, and why.

Try to create content that can match the customer’s query.
Use long-tail keywords as the customers use long sentences so that by using long-tail keywords the search can be matched.

2.Text content to video content

Video content has now become a priority in digital marketing in such a way that youtube has become the second biggest search engine. The presence of video content on your website makes the customers stay longer than giving a big pile of text content. Customers can be more motivated by using video content than text content.

Good quality and a short video can convert a visitor to a customer. Digital marketers should keep in mind that the longer the users spend time on a webpage, the more Google trusts that specific webpage, which results in higher SERP ranking.

Nowadays the presence of vloggers and video marketing in social media is increasing at a high rate. so we must start using video content in order to increase the conversion rate.

3.SEO and PPC

SEO is the technique of ranking organically and PPC is the technique of paid ranking. PPC and SEO can be interconnected in a way that the webpage that is ranked by doing PPC gain traffic which in turn increases the visitors to the webpage.

The increase in visitors will help to rank the website higher organically. In present-day digital marketers use PPC to rank high in organic search results. In this way, PPC and SEO are related.

So 2020 is going to be a tough year in front of the digital marketers, but by optimizing and moving with the tides we can make things easy.

We the digital marketing team in Admonks Kochi are up-to-dated, that quality of ours makes us the best digital marketing agency in Kochi. AdMonks has a good client base with many happy customers. Join hands with Admonks and we assure you that we will make you at the top position in your business field. Keep in touch with us at AdMonks.

Role of Chatbots in Digital Marketing

Hey there.! All of you would hear bots are the future. However, how can a bot help in digital marketing? Yes, here we are talking about chatbots. The vast roles and benefits of using chatbots across various platforms like websites, apps, social media and more.

In the blog “Digital Marketing trends for 2020“; we published last year mentioned the vast importance of chatbots in digital marketing. While after completing a month in this new year all those predictions came into its optimal level. And now, let us watch out the updated Chatbot trends.

What actually Chatbot is.?

Chatbots are simple, and nothing more than a computer program that was designed to do some certain tasks, most commonly used to communicate with users through the internet. Bots through this communication with the users help them in various ways. Such as to choose a product, getting a descriptive knowledge about it, or even book an appointment through these chatbots.

Simply, Chatbot is an interaction between a human and a machine in which conventions are mostly done by texting or through voice clips. A chatbot can be used as a growth hacking element to your business, working independently to upgrade your business into a whole different level. Chatbots helps by keeping business relations with your customers such as answering the exact answer to the queries and a lot more benefits like : –

Increasing the conversation Rates
Lead generations
Builds a Contact List.
Time-Saving
Cost-effective
Best Customer service.
Personalised assistance and well informative.

How Chatbots Impact the business.?

In this advanced world, people wait for none. As in the case of a message received from the customer, and a conversation is started – feed it with accurate replies. The main point to remember is that never make them wait for the reply.

Continue the convo with sweet responses and nice words – making sure that you are holding a customer and making a lead.

Through chatbots, humanized errors can be minimized to a great extent, also making the brand more attractive before them. Above all, chatbots are able to collect the details of the customers like their names and contact details. It can be productized and later converted into leads. This makes a normal person into a customer and customer to an Ideal Customer who recommends other users your product.

Through a well-managed chatbot service such as provided in Admonks, productivity increases and the business grew up. Chatbots help your customers to find the product they require, giving them detailed specifications, the opening time of the business, Shop locations, booking etc – that’s too without any human voice.

Well, where chatbots can be applicable.? Almost everywhere online where people gather on the internet. It can be through Facebook, Messengers like Facebook messenger, Whatsapp messenger, telegram, WeChat etc. These play a wide role in online business in building credibility and brand value.

How Do Chatbots Work?

Artificial Intelligence-Driven Chatbots [A.I Chatbots]
Natural Language Processing [ N.L.P Chatbots]
Automated Rules by the Provider [predicted settings]
Through Machine Learning [M.L]

What are the different types of ChatBots.?

According to Oracle, Chatbots can be classified into two:-

Task-oriented (declarative) chatbots
Data-driven and predictive (conversational) chatbots

1. Task-oriented chatbots

Task-oriented chatbots are single function chatbots that are focused on performing single functions. These chatbots utilize a little AI and Natural Language Processing; mainly working with automated rules by the provider. They generated automated messages but in a specific and structured way.

However, task-oriented chatbots responses to user inquiries in a conversational manner, that can handle simple common questions like enquiries about the open status, houres of business and more.

2. Data-driven and predictive

Data-driven and predictive chatbots are often considered as a virtual assistance or digital partner. Similarly, they are most likely to use the advantages of Artificial Intelligence, Natural Language Processing, Machine Learning and through predictive settings.

Data-driven chatbots help digital marketing in wide aspects. They had seen to very sophisticated, interactive, and personalized than task-oriented chatbots. Data-driven chatbots are capable of applying predictive intelligence and analytics. Therefore, make feel the users enabling personalization experience, using the user profile and the past behaviours of particular users.

Google Assistance, Amazone Alexa and Apple Alexa are the most loved and best examples of these data driven and predictive chatbots.

Advanced digital assistance are capable of connectng several single purpose chatbots such as marketing chatbots, integrated chatbots or customer service chatbots – under a point. By sorting and combining all the information making the human work more easy and sorted according to a calander or task.

Applying chatbots to your business.

It’s proven, the use of chatbots in a business can count, sort, personalize, and be proactive all at the same time – its a great aspect. To make these happen, get reach to AdMonks – the most advanced digital marketing agency in Kerala that builds you the most appropriate chatbots needed to your business.

New Savvy Updates & Trends on Digital Marketing – 2020

Hello All, in the last blog of 2019, we have had detailed about the Digital Marketing trends for 2020. After completing the first three weeks of 2020, we found those points mentioned on the blog are already active and reached the next level.

Let’s check out the updates in the current world of digital marketing from different aspects – S.E.O, social media marketing and branding.

Ad Monks – One of the best digital marketing agencies in Kerala who were crucially looking after the online trends in marketing and business found out these emerging trends and follow-ups a brand should follow currently in the apt situation.

Our last blog about digital marketing, we point out artificial intelligence, fata-driven marketing, and voice-based search engine optimization as the most ambitious concepts for 2020 and now, almost all brands are on optimizing for its path.

By now, the first three weeks show up the pace renewal of online strategies and combining all the online business in under a single category – integrated digital marketing.

In all this integrated digital marketing, each and everything which works under the online is coordinated and are done accordingly to bring leads all the broadway possible on the internet. Can be through influencer marketing, virtual and augmented reality, content marketing, etc. Let’s go through the most highlighting features.

1. Social Commerce & Shoppable Posts

Role of social media is – it’s a cost-effective tool, which is used to combine the most modern technology and social interaction of peoples with the use of contents like Words, images, Videos or graphically animated pictures. To this ubiquitous nature, social media obviously becomes an integrated part of online marketing

2020 shows a tremendous increase in the shoppable posts provided by facebook and its substitutes. Data we receive shows 72% of the instagram users have purchased a product on the app shows as shoppable.

Another impressive fact we received from a survey of 4000 Pinterest users found out , among 70% of them were using Pinterest to find new and trendy products.

Social media platforms have made it easier for utilizing the most power out of it just to reach the customers. Most prominently Instagram, Facebook or Pinterest are the most useful platforms for merchants in creating shoppable posts, making it easy for users to shop directly from the post.

And the main fact to keep in mind is that in 2020, the User-Generated Content (UGC) will have high value among the audience. The motion Camera specialist “Go-Pro” published the videos from their users to the social platform and effectively marketed it with user authority.

Another best example can be taken from the lifestyle brand “BOAT”. Instagram screenshot of boat

Here, the official BOAT Instagram shares the User-Generated Content (UGC) with shoppable posts with discounts on special days. This promotes the direct sale of products through Instagram or from its product websites.

2.Virtual And Augmented Reality

Last year, we witnessed the massive rise of Augmented reality [ AR] and Virtual Reality [VR ] and became massively popular among the people and quite naturally became the top trends in marketing.

Current 2020 trends show chances that the newly emerged advanced technology in AR technology can surpass VR in popularity.

Many brands have already started utilizing augmented reality just to witness how it suits you just before a purchase. Some Paint companies in India are already using this technology just to identify what the walls look like before choosing a colour.

3. Content Marketing.

Since time of online marketing, we all hear “ Content is the King” and it’s been the axiom of digital marketing that we are going to continue in 2020. where as in 2020 brings a change in the pattern of contents that we early used to be. In this era of visual storytelling, contents should be written in the same way of visualising things through contents. High-quality contents help you to expertise and communicate with your customers from a high authority place.

Also, high-quality content is always important for all such as it even helps in ranking of your website in google search result page.

4. Personalization

Personalized content for every customer is the main thing to do follow in 2020 – Meaning personalized marketing. These contents can be very different ways; ie it can be from a chatbot, Email, contents products and more.

Personalized experience brings more leads; 80% of people said they love personalized experiences to do business.
It’s important to keep in mind, 63% of people are annoyed by normal means of marketing blasts.
90% claim they found personalization appealing.

5. Visual Search

2020 seems to be an expand of visual Search into a whole new level and search results are expanding into the peoples in a wide broad-way. The use of such visual platforms is increasing day by day – and it is the new trend.

Let’s check the trendy visual search providers dominating till date

Google Lens
CamFind
Bing Visual Search
Pinterest Lens

Google Lens

Most of the android users are known about the Google lens facility in their smartphones. Google lens is actually a visual search engine by Google – capable of recognizing a wide variety of substances, things places such as landmarks and objects through its camera app. google lens web page screenshot

One can do various features including live time translation from one language to another, visually.

Google Lens lively provide the following features:-

Apparel and home goods – Reach you with related products.
Barcodes -Read barcodes and suggest related products.
Business card: Recognise the phone number or address, ask permission to save.
Book.
Event flyer or billboard.
Landmark or building.
Painting in a museum.
Plant or animal.

CamFind

CamFind is yet another innovative live search with an AI camera to identify an object. CamFind can be maximally utilized by the marketers this year, in order for customers to find their product. camfind web

Bing Visual Search

Bing visual search looks like a google image search. But bing provides an augmented reality in them providing amazing search visuals and search results to the users, and one can image search the related contents from the same image that the person liked.

And aditional benifits came from Bing search is to find out various products related to one, suting your intrests.

bing image search

Pinterest Lens

Pinterest Lens is a look-alike Google lens platform but is highly optimised for the brand products in the market. According to the latest study exhibited among the 4000 people who were using Pinterest, 70% of them were using Pinterest to find out the new exact products. pintrest lens webpage screen shot

6. Micro-Moments

Micro-Moments technologies are winning in the latest trends that reached out to people in 2020. Micro-moments contain four game-changing time sorts that really matter while a person took his smartphone in his hand –

- I want to know -moments
- I Want to go moments
- I want to do moments
- I want to buy moments

I want to know -moments – It can be describe as the time when someone is exploring in the search for research purpose but doesn’t have any intention to purchase anything.

I want to go moments – can be said to be as the moment when someone considers buying something in the local business and is searching for the product at a nearby store.

I want to Do moment – Exact time when someone wants to do a task or do something like helping others in completing a task. This can be the time to do something new.

I want to buy moments – When someone wants to buy a product or the person is ready for a purchase, this the main & critical time for every marketer to identify.

At this particular time, they may need help to decide what they need and how to buy.

2020 will be at the crucial stage to find out the exact “I want to buy moments” of our customers.

7. Social Media Stories

Concept of social media stories rose from the idea of Snapchat, and they implemented first. Later these came into Facebook-owned Instagram, Facebook itself and in Whatsapp too. World’s second-largest search engine Youtube provides its own story, known as the Reel.

One day standing of these stories can bring big business oppertunities by providing customised offers and more – for just a day.

Stories – it can bepromoted in a personalised way to different audience by categorised contents and thus suerly get additional benefits from personalization as we told above. One can get more details from a reputed Digital marketing agency in Kerala, or from a dedicated social media marketing in Kerala.

Don’t be just curious about these most advanced Digital Marketing Updates. Act fast and implement it to your business and there by drive more business and brand authority. Contacts Admonks – The most reputed and leading Digital marketing agency in Kerala to skyrocket your business to an extreme new level.

Most Strategic Ways To Accelerate Your SEO in 2020

Hello All, we are back to you with another blog from Admonks – one among the leading SEO Service Kerala.
Here today we are discussing the practicable SEO strategies in 2020, with the current Google Algorithm.

The data obtained from the first week of 2020 and the last of 2019 shows that more featured and attractive the Search engine results page are to be. Search engines show the most credible search results to their users. And in 2020, the SEO should be done according to User first considerations as what we would do in the AdMonks.

Snippets Dominate More Search Clicks
Secure Websites Are a Must
Optimize Websites for Voice Search
Mobile UX is Highly Important
Videos as a Source of Information
High-quality Content is More Important Than Ever
Content-Length Matters

1. Snippets Dominate More Search Clicks.

In the previous years, Google evolved a lot in providing better search experience for the user. As a part, Google introduced position 0 or #0 ranked organic search results such as “featured snippets”.

According to AHREF, 2019 shows that the trend of featured snippets was a great success. More than half of clicks to a URL from Google, as 54.68% of the clicks originate from featured snippets and thus proving that more than half of the traffic is generated from featured snippets.

So in 2020, it is important to focus on the Featured snippets to drive more clicks and traffic to your websites. To take advantage of this feature, the best-optimized way is to provide clear answers, possible as in points that people are most likely and commonly asked to.

2. Secure Websites Are a Must.

Website security is another major trend that can significantly affect the SERP rankings for your websites.in 2020. It is very important to maintain good user experience, since people are more intensive to leave a “Not secure” webpage, increasing the bounce rate.

User safety is another trend that doesn’t seem to have much to do with SEO, but it is very important to the website user experience.
If someone on the webpage doesn’t feel safe visiting, then they’re very likely to leave quickly. This marks it as a bounce rate. The user these days seeing a “Not Secure” warning appears, they may decide to not proceed to your page. As a result, the position of that page in the organic search listing drops down accordingly.

It’s important to enable HTTPS protocol for your site. It provides our users with a safe encrypted and authenticated using experience.
Search engines like Google want to provide its users well-secured browsing experience, and so they compel us to implement HTTPS and experience the boost in SEO.
If you’re trying to collect personal information from your users on your website via a web form, then you have a responsibility to protect their privacy.

3. Optimize Websites for Voice Search.

2020 is the time when people whole start using the already implanted voice searching through their smart gadgets. It is expected that this year, more than 50% of all internet searches will be initiated through voice searches. Therefore, it is important to adapt your content to this new trend to stand out in the current search engines.
People are getting, even more, lazier that they are highly influenced by advanced technologies.
Once they used to type the keywords and the Keywords were born from this behaviour. With the growing use of smart devices, Ai powered voice search providers, these voice searches are becoming a popular trend. The Voice queries that are recognised by search engines like Google Assistant, consider these queries as keywords.
All we need to do is optimise our website to rank on these kinds of searches from multiple platforms. And knowing all these optimisation statics may help you to generate more organic traffic through SEO.

4. Mobile UX is Highly Important.

For the past years, a website that does not have a mobile version counts a major loss in its users and so the ranking dropped dramatically from the SERP.
Almost every reputed brands have a specific mobile UX in half of the last decade.

2020 is the decade of mobile-first thinking. The first priority to be given is optimising our website for mobile-first view.

The new updates from Google – known as BRET, one of the latest one from the RankBrain category – machine learning, AI platforms. The BRET uses neural networks, making the optimization not only for SEO but for the user perspective.

The Searching is getting advanced through smart Gadgets and the results provided by Google and Other search engines are also getting advanced to the user perspective. The optimization is not only for SEO but for the ease of the users too.

Back to mobile UX, it’s important to grab users’ attention and then have the answer to their questions or at least keep them entertained through a perfect mobile UX- UI.

The latest studies show that 4 in 5 consumers conduct searches on search engines using their smartphones. The search enquiries on smartphones are 88% while searches on computers, laptops and tablets combined make up 84%.

5. Videos as a Source of Information.

The latest data shows Google-owned Youtube, one of the biggest video sharing platforms is the Second Largest Search Engine – just after Google.

Yes. video is currently the best source for information and a huge number of people are utilizing it very much to a great extent. Current internet users, especially millennials and younger, prefer to get information through online videos, either for academic purposes or just for entertainment.

Just as voice searches are becoming much more popular, videos on the internet are also exponentially on the rise. This Can be due to the availability of high-speed internet and larger bandwidths. The latest studies show that 6 out of 10 people would rather watch online videos than television. And so this trend shows that YouTube and other video sharing Applications such as Netflix, Amazon Prime or Hotstar etc become the new TV.

6. High-quality Content is More Important Than Ever

As we all always hear, Content is the King. but in the starting stage of 2020, we would say that high-Quality content is the King.

It found in 2017 that the Digital marketing Ads worth $38 billion was a waste because ninety-one per cent of total ad spend is viewed for less than a second.

Online ads still work for driving business from targeted audiences, but they are getting even more expensive in the coming years.

And this is the importance of creating high-quality content for effective SEO strategies. Users search for relevant, helpful, and timely contents —and that is what Google promotes with higher rankings – we term it as User first Contents. People head to search engines with questions, and your web page needs to deliver answers.

Content must be well researched and follow a logical structure that makes it easy to navigate and read. Being a leading SEO Service Kerala, Admonks is well notable for its high quality contents providing to the customers.

Informative, quality and attractive contents are the only methods to grow a website’s popularity in 2020 and ahead. Our users easily get fed up and leave the page if it doesn’t contain anything Informative, quality and attractive on them.
According to the Economist Group’s “Missing the Mark” Report, “71% of readers say they were turned off by content that seems like a sales pitch.”

7. Users Demand Excellent Digital Experiences

Digital experiences include:

Page load time.
The UI – UX of mobile-friendly sites.

No matter how good and quality your contents tobe, page speed matters. It’s said that just one-second delay in page speed can cause a loss of 7% of users.

Also, it’s important to note that the UI-UX loading time while opening a website.

UI -UX is also yet another conflic- ie, the user needs to understand the content simply. All they need is to surf through the website and fall to its attractive UI – UX structure.

8. Content-Length Matters

Already we discussed the quality of the content that you publish on the websites, but we should talk about the length as well.
It’s found that the web pages that contain longer high-quality content usually get more visibility. But why is that? Well here is the truth – Almost all internet peeps prefer to get all of the information that they are searching for from a single reliable source.

It found that the pages that have articles of 2,000 or more words usually get more readers than an article with fewer words.

If you wish to handle your SEO project to a comapny who is alredy practicing this above mentioned systems, well here is Admonks for you providing you with all those most advanced methods for white hat SEO making your brand to rank high in SERPs. AdMonks provides you with the high quality and lead bringing type of SEO service Kerala. Grab the most advanced SEO service from the specialists, Contact us.

New year wishes from AdMonks advertising agency in Kerala

2020 New Year Wishes From AdMonks Advertising

AdMonks advertising agency in Kerala wishes you a great year ahead. May God bless you and your family with all kinds of happiness in this world. Also, being one of the leading advertising agency in Kerala take this time to thank all of our clients & readers for the love & support that you have given us for the year 2019.

We AdMonks advertising agency consider ourselves very much fortunate for such immense love & support for all of you.

Thank you once again to all our blog post readers for all your valuable feedback. We look forward to posting more quality content this year.

Also, for those who’re looking for advertising, branding services in Kerala. We request you all to join hands with the AdMonks advertising agency in Kerala.

Wondering what else do we have to offer?

Here’s the list of services that AdMonks advertising agency in Kerala has to offer-

Statergy-

Marketing & Brand Strategy
Strategic Planning
Identity and Positioning
GTM Strategies
TTL Strategies
Insight Mining

Branding-

Brand Conception
Brand Equity Audit
Branding & Guidelines
Packaging Design

Advertsing-

Marketing Communication
360 Campaign Ideation
Promotional Campaigns
Marketing Collateral
Multimedia Production
Media Strategy & Optimization
Media Planning & Buying

Digital-

Social Media Marketing
Content Marketing
Digital Films
Display Banners
Emailers
SEO, AdWords
Mobile Marketing
App Development

Activations-

On-ground Activations
In-store Activations
In-store Displays
Exhibition Stands
On-ground Promoters
Product Sampling
Road Shows
Experiential Marketing

We AdMonks welcomes you all to join hands with us to build a strong & unique identity in the local & the global markets.

Come join hands with us & become the pioneers in your area of expertise.

Digital Marketing trends for 2020

Hello everyone, first of all, wishing you a Merry Christmas and Happy New year and let be 2020 a successful year for you with Digital Marketing.

And this is the last week of 2019 and time to start new strategies implementing a whole new trend that we can surely expect in 2020. Let us together make it possible with ADmonks, the leading Digital Marketing Agency in Kerala here provides those expecting trends and reasons that a brand should follow in the upcoming year
Here we are going to explain the sure-shot trends that are going to be implemented in 2020.

Artificial Intelligence
Programmatic Advertising
Chatbots
Conversational Marketing
Personalization
Influencer Marketing
Social Messaging Apps
Content Marketing
Visual Search
Voice Search & Smart Speakers

Let’s go through these above-mentioned facts.

1) Artificial Intelligence

Pretending almost everyone is already recognized to the fact that 2020 would be the year that a lot of people wake up to the dominance of AI or Artificial Intelligence in this mobile-first country.
AI is going to be the sure-shot in the heart of global business and industry in the future and the basement growth can be expected in 2020.
And the major fact is that Ai is already taking over many simple jobs this year.
For example,
The use of Knightscope K5 robots to patrol large areas to predict and prevent crime rather than human security force. Also, you can rent these robots for just at a 7 dollar – that too less expensive than human security guards.

2) Programmatic Advertising

Programmatic advertising. Yes this name itself denotes – The programmatic use of Artificial Intelligence – that is providing automated Ad buying by targeting a more specific and exact audience.
For example, the automatic or can be termed as programmatic advertising provides you real-time bidding that is more efficient and fast bringing higher conversion rates and lower customer acquisition costs.
This practice of Re-Marketing is already used as programmatic in the years, was a huge success such as making a complete purchase.

3) Chatbots

2019 was a year well used with the chatbots using AI.
Chatbots are going to denominate in 2020 with matured artificial intelligence and programmatic technologies.
These AI-based technologies providing instant messaging services provide chat in real-time, working the whole time, day or night dealing with your customers or the persons visiting your sites.
The latest study conducted by Oracle shows that more than 80% of business is in need of more AI-powered chatbots.
The Top Top benefits of chatbots are

24-hour service (64%)
Instant responses to inquiries (55%), and
Answers to simple questions (55%)

Surveys show that:

85% of customers will be powered by Chatbots service by 2020.
63% of customers prefer messaging an online chatbot to communicate with a business or brand
By 2022, chatbots will help businesses save over $8 billion per annum
80% of businesses want chatbots by 2020.

4) Conversational Marketing

The most important point to be Considered in 2020 from lessons that we learned from 2019, the reality of modern marketing becomes so clear- Conversational Marketing is winning through the year.
People want it in the way of conversational and that’s what brands are reacting to them.
When a consumer had a question about the product of a particular brand, 82% of people need “Immediate Response”. This brings a realtime connection between these marketers and Customers.

5) Personalization

Personalization is the new trend. Yes, the brands required a human voice, meaning personalized content, products, emails and more as we told in the previous blog – “Getting Smart With Branding in 2020” by Admonks – one of the leading digital marketing agency in Kerala. Its found that personalized, triggered emails that are truly based on the behavior perform 3x better than batch-and-blast emails.
These personalization stats give you an Idea.

63% of consumers are already fed up with these generic advertising techniques
80% say they are more likely to move ahead with a company providing personalized experiences
90% claim they find personalization appealing.

6. Influencer Marketing

Influencer marketing meaning “organic word of Mouth Marketing” that focuses on using key leaders or influenceable persons in social media just in need to amplify the brand message to a larger portion of the market.
These Influencers can be well-known celebrities, but there are many other famous influencers more often found on Instagram or Youtube personalities with a huge crowd following.
These personalities are capable to spread the word about the brand or product through their social channels.
Influencer marketing is more authentic than corporate advertising methods and these build more brand authenticity and credibility making an extra benefit from it.

63% of consumers trust influencers’ opinions of products much more than what brands say about themselves.

58% of people have bought a new product in the past six months because of an influencer’s recommendation.

8) Social Messaging Apps

Messenger apps are going to dominate in 2020 with an authentic brand voice just to make a normal customer into a loyal customer.
Social Messaging Apps have billions and billions of monthly users.
If you still feel doubt about this messaging app domination, let’s check some numbers provided by Statista

The facebook-owned Whatsapp is of 1.6 billion monthly active users.
Every day, 55 billion messages pass through Whatsapp.
Facebook Messenger has 1.3 billion monthly active users.
The top three social messaging apps – WhatsApp, Facebook Messenger, and WeChat – have more combined users than Facebook or YouTube.

The implementation of Chatbots, the brand personalization through Conversational Marketing makes these social messaging apps more dominant among the others.
Social messaging apps can be very useful in sending messages to customers directly, as they promote the personalized experience and thereby adding value to the user experience. And also, people expect businesses to have a presence in messaging apps as it is an easy and direct way to interact with them.

9) Visual Search

It can be on a whole new level of user experience, and people can search for a particular product lively using these methods. Google Lens, Pinterest Lens, etc provide live support to detect a product and its rate from various Shopify websites.
Visual search can take the user experience to a totally new level now People can upload an image to conduct a search and get more specific results and it’s going to increase rapidly in the coming year.
A. Google Lens
B. Pinterest Lens

10.Voice Search & Smart Speakers

The increasing use of voice search has made it important for companies to rethink their digital marketing strategies in 2020. Consider these numbers:
In the second quarter of 2020, 50% of all searches will be via voice
72% of people owning smart speakers and voice-oriented smartphones use it daily as a part of their daily routines
Global smart speaker shipments have risen from the first quarter of 2018 to the first quarter of 2019, growing from 9.36 million units to 26.1 million units.
Overall, people expect to be using voice search for more in the future.
I hope you got an idea about how it will be for Digital marketing in the coming year 2020 will be.

And here is Admonks for you, the renowned digital marketing agency in Kerala utilizing all these amazing new stuff first in Kerala. If you own a business and someone looks towards to do digital marketing don’t be so late to contact us.

Getting Smart With Branding in 2020

There is no doubt in the case that a strong brand provides your business value, build trust and yes – branding is a game-changer.

AdMonks, the Market leading Branding Agency in Kochi is pointing out the best and smart branding strategies for 2020.

Before getting into the savvy ways to follow branding in 2020, let’s check what branding meant to be in this era.

Whats branding.?

The definition of branding can be defined as the process involved in developing a unique name, logo, or a specific identity for a business or product.

The process of branding is so important to ensure the awareness and credibility of particular business or product in order to create ideal customers, customer loyalty, trust, identifying product among other advantages.

Brand building takes time and involves a lot of resources. It is, however, an important marketing tool for stimulating recognition and thus differentiate your business from competitors

Now, let’s check out the popular types of Branding in practice.

Product Branding
Personal branding
Corporate Branding
Co-Branding
Retail Branding

Product Branding
As the name indicates – The branding of a particular product. Product branding is the most common and much easier type of branding while compared to others.
Product branding can be defined as the branding of a particular product with a symbol or design which are able to identify that product and differentiates our particular product from the competitors.

Product branding is more easily recognised from other products from anywhere because of its uniqueness of colour combination, design and logo.

Personal branding

Personal branding is so common among the influenceable personals such as politicians, celebrities, Sportsmen and modern influencers.

These people utilise Personal branding strategies to reflect a good image and also used to create a good impression and convince their followers and fans to win in their particular field.

Corporate Branding

Corporate Branding is purely based on business interests in creating and maintaining a good reputation.

The corporate brand goes across a business or organisation’s services, products, their corporate culture including social responsibilities.

Each and every action carried out as part of an organization can have a positive or negative effect on its reputation.

And so, corporate Branding should be done at great care that a wrong decision brings adverse effects.

Co-Branding

The Co-branding is a part of branding in the association of entirely two different brands or companies with a specific product or service.

These can be in a marketing partnership between two or more brands and is very effective in building the business, increasing business and in case of breaking into a new market

Retail Branding

Retail branding is most commonly used by industry giants or big brands in specific reason to increase the interest of consumers and make product sales outpace the competition.
Retail branding is expensive but really effective in building unique brand images making the right customers choose them instead of competitors.
However, this type of branding required a lot of planning and right strategies should be adopted for ensuring its effectiveness.

Also, dont forget to read our previous blog on branding.

Right now we can move ahead for the smart ideas for Branding in 2020

Personalize your brand
Use chatbots and other immersive technology
Pay attention to online communities
Increase brand loyalty with creative customer experiences
Think about mobile-first
Use Influencer marketing
Go for native display advertising
Create an all-encompassing marketing strategy
Create valuable content
Socially Responsible Branding

1. Personalize your brand

Brands require a humanized approach in 2020

In the middle of 2019, it witnessed a lot of brands changed their approach into a humanly way to their customers. Here, the main way to remember is that “Customers relate to people, not products”

If your brand won in creating a personalized way that your customers can relate the brand they are most likely to trust it.

It’s important to note that building an authentic relationship with customers rather than just trying to sell products to them.

People are always loving and are looking for a personalised experience, such as storytelling about lifestyles, adventures etc.

All this stuff works the same as an advertisement.

2. Use chatbots and other immersive technology

All types of Branding require the most advanced technology for their optimum performance.

The way a brand is interacting with their customers makes a lot of sense.

The new technologies like chatbots that are integrated with Artificial intelligence bring more interaction with customers and thus new branding trends appear on the horizon.

3. Pay attention to online communities

While Branding a business or product, one should take utmost care in online communities in Forums.

One can utilise the community by providing a platform for consumers to talk about a brand-related topic and the recognised personalities able to provide advice and tips.

Here is the major advantage that the brands to talk about their products and understand customers needs. With the right strategy, these types of communities also bring lots of positive viva-voce.

4. Increase brand loyalty with creative customer experiences

It’s important to keep in mind that customers are the king, and the brand should be loyal to them.
The creative customer experiences embedded in loyalty towards customers can be expressed from above-mentioned chatbots to creative designings of anything that people have a chance to interact with.

5. Think about mobile-first

2020 is the time where should focus more on Mobile interaction.This has already been the trend for quite some time, and those who don’t embrace will not be competitive.
The usage of specific brand apps that suits the customer’s lifestyle is more likely to increase in the year 2020. Social media branding also reaches its optimal level for promoting online business.

6. Use Influencer marketing

Influencer marketing has been popular for the past years and these trends are rising into new extend with more effectiveness.

Almost as much as half of the population depend on recommendations from the people that they know and from these influencers.

So many companies, especially the motorcycling, Smartphone and Food companies gathered to these influencers in the early months of 2019.

And still influencer trends are rising upward and so are expecting influencer marketing in the top one among branding trends in 2020.

7. Go for native display advertising

Display advertisements in 2019 have had a less impact while compared to other formats of rich graphically animated images of videos.

Normal Display advertisements are not enough for 2020.

8.Create an all-encompassing marketing strategy

Smart marketing strategies are required in 2020. A meaningful strategy requires in 2020 with a detailed report from all departments, such as sales, marketing, and customer service.
Proposal and suggestions should be taken into consideration to make an upcoming successful strategy.
It is important to note that hiring a professional branding agency like AdMonks, that has full potential on Digital Marketing to handle mentioned all-encompassing marketing strategy, can bring amusing results to your business.

9. Create valuable content

Always remember that the Content is the King in marketing. With the emergence of high-quality GenZ’s in the market, it is important to create valuable content to grab their attention.

Always provide content that seems to be important to them. Followers and fans always appreciate an in-depth analysis of topics that intend and educate them.

10. Socially Responsible Branding

Socially responsible branding is a major part of building a strategy. According to a study held in the past year, 87% of customers purchase from organizations who shared their cause.
People most likely to take part in the brands conducting socially responsible move in Society, like awareness of plastic disposal and the main part, brand loyalty can be increased.

And where you found the exact partner for marketing you as a Brand.?
The answer is AdMonks. The market-leading Branding Agency in Kochi, building an all-encompassing marketing strategy, recognising the requirements that one needs to rise as a brand.

AdMonks with a professional team that carryout all-in-need of branding from the very beginning stage, both in online through digital marketing and offline marketing. Get a free Quote now.

Ideas To Spark Your Social Media Marketing in 2020- AdMonks

Hello everyone, as we all know Admonks, one of the best social media marketing Kochi is back to you with a brand new blog regarding the ideas to spark your social media marketing for 2020.

2020 will be the year we see consumers start to use public social media LESS, even as social media usage may continue to rise.

The Next generation of soon-to-be-adults, visual social media and apps that providing visual content reigns supreme authority over the others.

Admonks, being a leading Social media Marketing in Kochi is checking out the facts that can influence the Social media market in Kerala.

Let us go through the points-

- Authentic influencer marketing
- Next-level visual contents
- Expansion of Live streaming
- Social media will return to its Rroots
- Generation Z Is here
- Brands will need to define social media maturity
- Brands need a human voice
- The use of messaging apps Continue to rise

In 2020, people are going all-in-one to use social media as from entertainment to communication, business to customers and business to business platforms.

Let’s go through the facts in brief,

Authentic influencer marketing

Influencer marketing provides a trustworthy way of marketing. And also it implements lots of exposure to a particular brand.

Since Influencer marketers are using social media platforms the same while these social media platforms consider these type of marketing brings losses to them due to brands refused to use their paid ad systems.

Instagram is rolling out the update for removal of like, and they said the logic behind it is that “likes determine a person’s social value and waiting for such validation is detrimental to people’s mental health”

There are a lot of tech personalities who outright reject the reason and believe that Instagram wants to perform this move to earn more.

Next-level visual contents-

- Video platforms will continue to be trendy in 2020

With the new circumstances in the Indian market providing cheap and quality internet services, also with the widely growing smartphone market made visual or video platforms to grow high.

2020 will be an essential part to market through video content providers through mobile applications such as Youtube, Tik-Tok, Netflix, Hotstar etc.

Marketing through these platforms can be new trends.

- Rise of augmented reality (AR)

With quality internet services and advanced technology provided by Smartphone providers lead to the use of Augmented Reality in people.

A lot of people are utilising this benefit in watching and playing games on their smartphones Augmented Reality gadgets.

Expansion of live streaming

With the availability of high-speed data transfer in India, social media users are more prominently interested in Live Content than pre-recorded videos.

According to recent research, about 56% of social media users are most likely to watch a live video rather than a video. So, live streaming should be utilised for brand promotion and engagement

While the industry is constantly changing, the core value and responsibility of broadcasting remains the same—to educate and inform viewers.

Social media will return to its Roots

The Past three years were social media reduced the organic reachings for Business activities inside social media; intentionally done by these social media giants just to increase their profit through paid promotions and ads. This leads to serious reputation issues on users and so Social Media will return to its roots of organic reaches on quality and rich contents.

Generation Z Is Here

2020 will be an era of this Generation Z in Kerala.

Soon-to-be-adults of Generation X are also here.

Both these people with a quality education are going to dominate in the following years.

The social media usage will attain some sort of Social maturity and so brands Should need Humanly and matured approaches.

Brands Will Need to Define Social Media Maturity

Defining Social Media maturity is nothing but using Social Media for Customer Service and Customer Support – Humanly.

A lot of brands have already recognised social media networks as platforms for delivering customer service.

Brands Need a Human Voice

Your brands definitely need a human approach for your customer’s queries, comments, feedback etc.

Also due to too many messages and decisions to make each day for your brand, it’s easy to lose track of your voice and what makes your audience love you in.

Going back to basics and being human in your posts not only can make your audience happy but also can make your decisions on publishing that much easier.

The Use of Messaging Apps Continues to rise

The use of messaging apps will continue to rise in 2020 too.

This can be WhatsApp, Facebook Messenger, Telegram Messenger and more.

The apps come with a bunch of new opportunities such as facebook owned WhatsApp will deliver ads in them in 2020.

Implementing ads on WhatsApp can be assumed in 2020 because of the billions of active monthly users, making WhatsApp a burden to Facebook.

And, here is AdMonks assisting you with the latest trends in social media marketing, Kochi.

AdMonks with Google and Facebook certified professionals convey the best social media marketing strategies that suit your business.

Epic Formulas To win With Digital Marketing

Hi everyone, Admonks- one of the leading digital marketing agency in Kerala is back with yet another blog regarding the stimulating chances in the world of digital marketing.

First of all, everyone is quite concerned about this digital environment that we are going through.

Somebody who owns a venture, it is the best time to upgrade their business through digital marketing and advancing it into the next level.

Let’s go little behind the history of digital marketing that started in the early 1990s and standing at its optimal age of evolution.

According to the report by Internet and Mobile Association of India (IAMAI), India with 451 Million monthly active internet users until this last financial year, is standing second just after China.

India, the second-highest number of Internet users after China, Here it is the best time to begin or improve your marketing into the digital system and make utilise the initial benefits through a highly professional Digital Marketing Agency in Kerala before-mentioned Admonks.

Getting into the field of digital marketing is not a simple task. Certain market studies attached to the digital marketing strategies should be done by a professional digital marketing agency like Admonks.

Similarly, from the base, if you are owning a Small business or an enormous, it’s important to be present in the online world.

That online presence can be in the form of Social media, Website, blog or via influencer marketing that make our customers engaged with us and hence composing them as an ideal customer.

Let us Check out the hilites and salient features of Digital marketing those are highly practicable in the Situation of Kerala.

A most powerful form of marketing
Extremely penetrative capability
Your Customers Are Online
Your Competitors Are Online
The cost-effective way to market your business.
The most measurable form of marketing.
Target the Exact Consumers
Accessible to Your Customers
Let Customers Come to You

Furthermore, let us go through these most noteworthy salient features.

1. A most powerful form of marketing

Online marketing is so powerful and high dominant to transform to get a highly remarkable increase in the business of many companies in Admonks and thereby we recommend all Small Scale and Huge business to come to the path of Digital marketing.

2. Extremely penetrative capability

With the right strategies and effective implementation into the right customers, small businesses can increase their reach, conversions and engagements almost in quite a focus of months.

Digital marketing is so powerful and extremely penetrative. Why.?

Because our customers are personally sitting behind these smart online equipment and we are marketing our target customers each and everyone spending their private time in Social media. This makes the strategy work more with individual people.

3. Your Customers Are Online

All your right customers and potential customers are currently spending and engaging in many online platforms including Social media. The business stands are that they are consequently looking for a business like yours in the online world and therefore if they can’t find you easily, they are probably going to choose someone else, that can be your competitor may be.

4. Your Competitors Are Online

Your competitors are already active on all online platforms and are conquering more and more customers.
They are utilising social media by adding well-optimised content and through they are converting their audience into customers and customers into ideal ones.
As a result, the base of business become stronger, branding has become so easy, increase in mouth publicity and radically change into a huge Brand that the people can’t resist.
Admonks, the leading Digital Marketing Agency in Kerala is providing all theses strategies for small scale business to multinational corporations for the past 19 years, without any discrimination.

5. The cost-effective way to market your business.

Digital marketing is such a cost-efficient than other methods of marketing. We can market, brand or sell our product through digital marketing.

Rather than other formats of marketing, through digital marketing, we can target our exact customers for marketing our products such as people who are going to purchase it or likely to buy it, market it just in front of them compelling them to buy it.

6. The most measurable form of marketing.

The traditional form of marketing has a big drawback – those are not measurable. It is much more difficult to track the exact success of a traditional marketing campaign such as

Television Advertisement
Radio Advertisement
Newspaper Advertisement
Wall posts etc.

While in Digital marketing, similarly for the reason that all the tactics and strategies used in Digital marketing are clearly measurable. Through this measurement as analytical results, we can learn more about the right customers and what they love the most.

7. Target the Exact Consumers

In Digital marketing we can ensure that our right consumers are following your contents that we have placed at the online world.

Search Engine Optimisation allows you to reach those consumers who are searching the web for content and topics that are relevant to your business.

While in google pay-per-click, display and social media advertising enable you to target those people who are likely to be interested in your products or services based on demographic information and general characteristics identified by these internet giants like Google and Facebook.

8. Accessible to Your Customers

In this current situation, the first place an average consumer search for what they want is online.

Whatever the product may be, they might take the phone and most probably google it. And being absent in the google search results, your business isn’t complete.

When someone searches online for the exact product that you deliver better than your competitors, but you haven’t seen at the search queries but your competitor had, you lost single business and your competitor had won an ideal customer that they need.

9. Let Customers Come to You

If you have an excellent web presence, your business is open for business even when the physical type is closed. Moreover, these things work as an office or shop 24/7, all year.

With this web presence, we are making them convenience, customers and prospects can send you emails with questions, make purchases and browse through your inventory.

Likewise, we talked just above – your business should be optimised to rank on the first; on both search engines and social media.

Well, we think you got an idea about the importance of upgrading your business in web presence, later optimising them, and query about who is the best to make strategies for your growth?

Here is the Beast for you – Admonks. The leading branding, online consultation and digital marketing agency in Kerala is hither for you implementing the most modern and advanced online marketing tactics that make your business upgrade into the next level.

Social Media Marketing and it’s positive impacts on business- AdMonks

More than 75% of total internet users are using social media. So investing in social media marketing is always shows success in cost-benefit analysis. Getting in touch with an organization who do social media marketing in Kerala will be the primary step for this.

Have you ever thought why social media sites always get a boom and a clear upper hand over other websites?

There are some notable features you can see if you consider a comparison between social media sites and normal websites.

There are some unique features that make social media more popular-

(Listed below the some of the points to understand the same)

1. Cost: there are almost no barriers to entry, to create or to distribute social media content.

2. Intimacy: traditional media require transmission to thousands or millions of people.

3. Orientation: A key advantage of social networks is that it can be much more specific in terms of isolating exactly who wants to talk to that brand or product.

4. Participatory: as soon as the barriers to content creation in social media are zero, consumers quickly entered this space and begin to participate socially.

However, without involving in the deep work from an agency who do social media marketing in Kerala in this particular domain, it is very difficult to survive in this competitive business environment.

Let’s see how social media marketing helps in business-

1. It will increase your brand awareness- Social networks are one of the most profitable digital marketing methods used to syndicate content and increase the visibility of your business.

The implementation of a social media strategy will greatly increase the recognition of your brand, as it will get involved with a wide audience of consumers.

2. More incoming traffic- Without marketing your business on social networks, your incoming traffic is limited to your regular customers.

People familiar with your brand are likely to be looking for the same keywords for which you are already classified.

Without using social networks as part of your marketing strategy, you will have much more difficulty communicating with someone outside your circle of loyal customers.

3. Improved search engine ranking- While posting on social networks can generate some traffic in your business, more effort is required to achieve significant success.

Search engine optimization is very important to achieve a higher page ranking and get traffic to your company’s website.

4. Higher conversion rates- With greater visibility, your business gets more conversion opportunities.

Each blog post, image, video or comment can take viewers to your company’s website and increase traffic.

Social media marketing allows your business to make a positive impression through a humanization factor.

When brands are interactive when sharing content, commenting and posting statuses on social networks, it embodies a brand.

5. Better customer satisfaction- Social networks are a network and communication platform. Creating a voice for your company through these platforms is important to humanize your company.

Customers appreciate knowing that when they post comments on their pages, they will receive a personalized response instead of an automated message.

Being able to recognize each comment shows that you are attentive to the needs of your visitors and your goal is to provide the best experience.

6. Improved brand loyalty- One of the main objectives of almost all companies is to develop a loyal customer base. Customer satisfaction and brand loyalty generally go together which is important to regularly engage with consumers and begin to develop a bond with them.

Social networks are not limited only to presenting the products and promotional campaigns of your brand. Customers see these platforms as a service channel where they can communicate directly with the company.

7. More brand authority- Customer satisfaction and brand loyalty play an important role in taking your business to the next level, but it all comes down to communication.

When consumers see your company posting on social media, especially responding to customers and posting original content, it makes it seem more credible.

Regular interaction with customers shows that your company cares about customer satisfaction and you are available to answer all their queries.

8. Profitable- Social media marketing is possibly the most profitable part of an advertising strategy.

Registering and creating a profile is free for almost all social media platforms, and any paid promotion in which you decide to invest in a relatively low cost compared to other marketing tactics.

Being profitable is a great advantage because you can see a greater return on investment and retain a larger budget for other commercial and marketing expenses.

Before getting too late it is highly recommended to be with us.
We are Ad-Monks who is a leading agency for social media marketing in Kerala. For more details, visit our website now!!