Hello All, we are back to you with another blog from Admonks – one among the leading SEO Service Kerala.
Here today we are discussing the practicable SEO strategies in 2020, with the current Google Algorithm.
The data obtained from the first week of 2020 and the last of 2019 shows that more featured and attractive the Search engine results page are to be. Search engines show the most credible search results to their users. And in 2020, the SEO should be done according to User first considerations as what we would do in the AdMonks.
- Snippets Dominate More Search Clicks
- Secure Websites Are a Must
- Optimize Websites for Voice Search
- Mobile UX is Highly Important
- Videos as a Source of Information
- High-quality Content is More Important Than Ever
- Content-Length Matters
1. Snippets Dominate More Search Clicks.
In the previous years, Google evolved a lot in providing better search experience for the user. As a part, Google introduced position 0 or #0 ranked organic search results such as “featured snippets”.
According to AHREF, 2019 shows that the trend of featured snippets was a great success. More than half of clicks to a URL from Google, as 54.68% of the clicks originate from featured snippets and thus proving that more than half of the traffic is generated from featured snippets.
So in 2020, it is important to focus on the Featured snippets to drive more clicks and traffic to your websites. To take advantage of this feature, the best-optimized way is to provide clear answers, possible as in points that people are most likely and commonly asked to.
2. Secure Websites Are a Must.
Website security is another major trend that can significantly affect the SERP rankings for your websites.in 2020. It is very important to maintain good user experience, since people are more intensive to leave a “Not secure” webpage, increasing the bounce rate.
User safety is another trend that doesn’t seem to have much to do with SEO, but it is very important to the website user experience.
If someone on the webpage doesn’t feel safe visiting, then they’re very likely to leave quickly. This marks it as a bounce rate. The user these days seeing a “Not Secure” warning appears, they may decide to not proceed to your page. As a result, the position of that page in the organic search listing drops down accordingly.
It’s important to enable HTTPS protocol for your site. It provides our users with a safe encrypted and authenticated using experience.
Search engines like Google want to provide its users well-secured browsing experience, and so they compel us to implement HTTPS and experience the boost in SEO.
If you’re trying to collect personal information from your users on your website via a web form, then you have a responsibility to protect their privacy.
3. Optimize Websites for Voice Search.
2020 is the time when people whole start using the already implanted voice searching through their smart gadgets. It is expected that this year, more than 50% of all internet searches will be initiated through voice searches. Therefore, it is important to adapt your content to this new trend to stand out in the current search engines.
People are getting, even more, lazier that they are highly influenced by advanced technologies.
Once they used to type the keywords and the Keywords were born from this behaviour. With the growing use of smart devices, Ai powered voice search providers, these voice searches are becoming a popular trend. The Voice queries that are recognised by search engines like Google Assistant, consider these queries as keywords.
All we need to do is optimise our website to rank on these kinds of searches from multiple platforms. And knowing all these optimisation statics may help you to generate more organic traffic through SEO.
4. Mobile UX is Highly Important.
For the past years, a website that does not have a mobile version counts a major loss in its users and so the ranking dropped dramatically from the SERP.
Almost every reputed brands have a specific mobile UX in half of the last decade.
2020 is the decade of mobile-first thinking. The first priority to be given is optimising our website for mobile-first view.
The new updates from Google – known as BRET, one of the latest one from the RankBrain category – machine learning, AI platforms. The BRET uses neural networks, making the optimization not only for SEO but for the user perspective.
The Searching is getting advanced through smart Gadgets and the results provided by Google and Other search engines are also getting advanced to the user perspective. The optimization is not only for SEO but for the ease of the users too.
Back to mobile UX, it’s important to grab users’ attention and then have the answer to their questions or at least keep them entertained through a perfect mobile UX- UI.
The latest studies show that 4 in 5 consumers conduct searches on search engines using their smartphones. The search enquiries on smartphones are 88% while searches on computers, laptops and tablets combined make up 84%.
5. Videos as a Source of Information.
The latest data shows Google-owned Youtube, one of the biggest video sharing platforms is the Second Largest Search Engine – just after Google.
Yes. video is currently the best source for information and a huge number of people are utilizing it very much to a great extent. Current internet users, especially millennials and younger, prefer to get information through online videos, either for academic purposes or just for entertainment.
Just as voice searches are becoming much more popular, videos on the internet are also exponentially on the rise. This Can be due to the availability of high-speed internet and larger bandwidths. The latest studies show that 6 out of 10 people would rather watch online videos than television. And so this trend shows that YouTube and other video sharing Applications such as Netflix, Amazon Prime or Hotstar etc become the new TV.
6. High-quality Content is More Important Than Ever
As we all always hear, Content is the King. but in the starting stage of 2020, we would say that high-Quality content is the King.
It found in 2017 that the Digital marketing Ads worth $38 billion was a waste because ninety-one per cent of total ad spend is viewed for less than a second.
Online ads still work for driving business from targeted audiences, but they are getting even more expensive in the coming years.
And this is the importance of creating high-quality content for effective SEO strategies. Users search for relevant, helpful, and timely contents —and that is what Google promotes with higher rankings – we term it as User first Contents. People head to search engines with questions, and your web page needs to deliver answers.
Content must be well researched and follow a logical structure that makes it easy to navigate and read. Being a leading SEO Service Kerala, Admonks is well notable for its high quality contents providing to the customers.
Informative, quality and attractive contents are the only methods to grow a website’s popularity in 2020 and ahead. Our users easily get fed up and leave the page if it doesn’t contain anything Informative, quality and attractive on them.
According to the Economist Group’s “Missing the Mark” Report, “71% of readers say they were turned off by content that seems like a sales pitch.”
7. Users Demand Excellent Digital Experiences
Digital experiences include:
- Page load time.
- The UI – UX of mobile-friendly sites.
No matter how good and quality your contents tobe, page speed matters. It’s said that just one-second delay in page speed can cause a loss of 7% of users.
Also, it’s important to note that the UI-UX loading time while opening a website.
UI -UX is also yet another conflic- ie, the user needs to understand the content simply. All they need is to surf through the website and fall to its attractive UI – UX structure.
8. Content-Length Matters
Already we discussed the quality of the content that you publish on the websites, but we should talk about the length as well.
It’s found that the web pages that contain longer high-quality content usually get more visibility. But why is that? Well here is the truth – Almost all internet peeps prefer to get all of the information that they are searching for from a single reliable source.
It found that the pages that have articles of 2,000 or more words usually get more readers than an article with fewer words.
If you wish to handle your SEO project to a comapny who is alredy practicing this above mentioned systems, well here is Admonks for you providing you with all those most advanced methods for white hat SEO making your brand to rank high in SERPs. AdMonks provides you with the high quality and lead bringing type of SEO service Kerala. Grab the most advanced SEO service from the specialists, Contact us.