Hello everyone, as we all know Admonks, one of the best social media marketing Kochi is back to you with a brand new blog regarding the ideas to spark your social media marketing for 2020.
2020 will be the year we see consumers start to use public social media LESS, even as social media usage may continue to rise.
The Next generation of soon-to-be-adults, visual social media and apps that providing visual content reigns supreme authority over the others.
Admonks, being a leading Social media Marketing in Kochi is checking out the facts that can influence the Social media market in Kerala.
Let us go through the points-
- Authentic influencer marketing
- Next-level visual contents
- Expansion of Live streaming
- Social media will return to its Rroots
- Generation Z Is here
- Brands will need to define social media maturity
- Brands need a human voice
- The use of messaging apps Continue to rise
In 2020, people are going all-in-one to use social media as from entertainment to communication, business to customers and business to business platforms.
Let’s go through the facts in brief,
Authentic influencer marketing
Influencer marketing provides a trustworthy way of marketing. And also it implements lots of exposure to a particular brand.
Since Influencer marketers are using social media platforms the same while these social media platforms consider these type of marketing brings losses to them due to brands refused to use their paid ad systems.
Instagram is rolling out the update for removal of like, and they said the logic behind it is that “likes determine a person’s social value and waiting for such validation is detrimental to people’s mental health”
There are a lot of tech personalities who outright reject the reason and believe that Instagram wants to perform this move to earn more.
- Next-level visual contents-
- Video platforms will continue to be trendy in 2020
With the new circumstances in the Indian market providing cheap and quality internet services, also with the widely growing smartphone market made visual or video platforms to grow high.
2020 will be an essential part to market through video content providers through mobile applications such as Youtube, Tik-Tok, Netflix, Hotstar etc.
Marketing through these platforms can be new trends.
- Rise of augmented reality (AR)
With quality internet services and advanced technology provided by Smartphone providers lead to the use of Augmented Reality in people.
A lot of people are utilising this benefit in watching and playing games on their smartphones Augmented Reality gadgets.
Expansion of live streaming
With the availability of high-speed data transfer in India, social media users are more prominently interested in Live Content than pre-recorded videos.
According to recent research, about 56% of social media users are most likely to watch a live video rather than a video. So, live streaming should be utilised for brand promotion and engagement
While the industry is constantly changing, the core value and responsibility of broadcasting remains the same—to educate and inform viewers.
Social media will return to its Roots
The Past three years were social media reduced the organic reachings for Business activities inside social media; intentionally done by these social media giants just to increase their profit through paid promotions and ads. This leads to serious reputation issues on users and so Social Media will return to its roots of organic reaches on quality and rich contents.
Generation Z Is Here
2020 will be an era of this Generation Z in Kerala.
Soon-to-be-adults of Generation X are also here.
Both these people with a quality education are going to dominate in the following years.
The social media usage will attain some sort of Social maturity and so brands Should need Humanly and matured approaches.
Brands Will Need to Define Social Media Maturity
Defining Social Media maturity is nothing but using Social Media for Customer Service and Customer Support – Humanly.
A lot of brands have already recognised social media networks as platforms for delivering customer service.
Brands Need a Human Voice
Your brands definitely need a human approach for your customer’s queries, comments, feedback etc.
Also due to too many messages and decisions to make each day for your brand, it’s easy to lose track of your voice and what makes your audience love you in.
Going back to basics and being human in your posts not only can make your audience happy but also can make your decisions on publishing that much easier.
The Use of Messaging Apps Continues to rise
The use of messaging apps will continue to rise in 2020 too.
This can be WhatsApp, Facebook Messenger, Telegram Messenger and more.
The apps come with a bunch of new opportunities such as facebook owned WhatsApp will deliver ads in them in 2020.
Implementing ads on WhatsApp can be assumed in 2020 because of the billions of active monthly users, making WhatsApp a burden to Facebook.
And, here is AdMonks assisting you with the latest trends in social media marketing, Kochi.
AdMonks with Google and Facebook certified professionals convey the best social media marketing strategies that suit your business.