There is no doubt in the case that a strong brand provides your business value, build trust and yes – branding is a game-changer.
AdMonks, the Market leading Branding Agency in Kochi is pointing out the best and smart branding strategies for 2020.
Before getting into the savvy ways to follow branding in 2020, let’s check what branding meant to be in this era.
The definition of branding can be defined as the process involved in developing a unique name, logo, or a specific identity for a business or product.
The process of branding is so important to ensure the awareness and credibility of particular business or product in order to create ideal customers, customer loyalty, trust, identifying product among other advantages.
Brand building takes time and involves a lot of resources. It is, however, an important marketing tool for stimulating recognition and thus differentiate your business from competitors
Now, let’s check out the popular types of Branding in practice.
- Product Branding
- Personal branding
- Corporate Branding
- Retail Branding
As the name indicates – The branding of a particular product. Product branding is the most common and much easier type of branding while compared to others.
Product branding can be defined as the branding of a particular product with a symbol or design which are able to identify that product and differentiates our particular product from the competitors.
Product branding is more easily recognised from other products from anywhere because of its uniqueness of colour combination, design and logo.
Personal branding is so common among the influenceable personals such as politicians, celebrities, Sportsmen and modern influencers.
These people utilise Personal branding strategies to reflect a good image and also used to create a good impression and convince their followers and fans to win in their particular field.
Corporate Branding is purely based on business interests in creating and maintaining a good reputation.
The corporate brand goes across a business or organisation’s services, products, their corporate culture including social responsibilities.
Each and every action carried out as part of an organization can have a positive or negative effect on its reputation.
And so, corporate Branding should be done at great care that a wrong decision brings adverse effects.
The Co-branding is a part of branding in the association of entirely two different brands or companies with a specific product or service.
These can be in a marketing partnership between two or more brands and is very effective in building the business, increasing business and in case of breaking into a new market
Retail branding is most commonly used by industry giants or big brands in specific reason to increase the interest of consumers and make product sales outpace the competition.
Retail branding is expensive but really effective in building unique brand images making the right customers choose them instead of competitors.
However, this type of branding required a lot of planning and right strategies should be adopted for ensuring its effectiveness.
Also, dont forget to read our previous blog on branding.
Right now we can move ahead for the smart ideas for Branding in 2020
- Personalize your brand
- Use chatbots and other immersive technology
- Pay attention to online communities
- Increase brand loyalty with creative customer experiences
- Think about mobile-first
- Use Influencer marketing
- Go for native display advertising
- Create an all-encompassing marketing strategy
- Create valuable content
- Socially Responsible Branding
1. Personalize your brand
Brands require a humanized approach in 2020
In the middle of 2019, it witnessed a lot of brands changed their approach into a humanly way to their customers. Here, the main way to remember is that “Customers relate to people, not products”
If your brand won in creating a personalized way that your customers can relate the brand they are most likely to trust it.
It’s important to note that building an authentic relationship with customers rather than just trying to sell products to them.
People are always loving and are looking for a personalised experience, such as storytelling about lifestyles, adventures etc.
All this stuff works the same as an advertisement.
2. Use chatbots and other immersive technology
All types of Branding require the most advanced technology for their optimum performance.
The way a brand is interacting with their customers makes a lot of sense.
The new technologies like chatbots that are integrated with Artificial intelligence bring more interaction with customers and thus new branding trends appear on the horizon.
3. Pay attention to online communities
While Branding a business or product, one should take utmost care in online communities in Forums.
One can utilise the community by providing a platform for consumers to talk about a brand-related topic and the recognised personalities able to provide advice and tips.
Here is the major advantage that the brands to talk about their products and understand customers needs. With the right strategy, these types of communities also bring lots of positive viva-voce.
4. Increase brand loyalty with creative customer experiences
It’s important to keep in mind that customers are the king, and the brand should be loyal to them.
The creative customer experiences embedded in loyalty towards customers can be expressed from above-mentioned chatbots to creative designings of anything that people have a chance to interact with.
5. Think about mobile-first
2020 is the time where should focus more on Mobile interaction.This has already been the trend for quite some time, and those who don’t embrace will not be competitive.
The usage of specific brand apps that suits the customer’s lifestyle is more likely to increase in the year 2020. Social media branding also reaches its optimal level for promoting online business.
6. Use Influencer marketing
Influencer marketing has been popular for the past years and these trends are rising into new extend with more effectiveness.
Almost as much as half of the population depend on recommendations from the people that they know and from these influencers.
So many companies, especially the motorcycling, Smartphone and Food companies gathered to these influencers in the early months of 2019.
And still influencer trends are rising upward and so are expecting influencer marketing in the top one among branding trends in 2020.
7. Go for native display advertising
Display advertisements in 2019 have had a less impact while compared to other formats of rich graphically animated images of videos.
Normal Display advertisements are not enough for 2020.
8.Create an all-encompassing marketing strategy
Smart marketing strategies are required in 2020. A meaningful strategy requires in 2020 with a detailed report from all departments, such as sales, marketing, and customer service.
Proposal and suggestions should be taken into consideration to make an upcoming successful strategy.
It is important to note that hiring a professional branding agency like AdMonks, that has full potential on Digital Marketing to handle mentioned all-encompassing marketing strategy, can bring amusing results to your business.
9. Create valuable content
Always remember that the Content is the King in marketing. With the emergence of high-quality GenZ’s in the market, it is important to create valuable content to grab their attention.
Always provide content that seems to be important to them. Followers and fans always appreciate an in-depth analysis of topics that intend and educate them.
10. Socially Responsible Branding
Socially responsible branding is a major part of building a strategy. According to a study held in the past year, 87% of customers purchase from organizations who shared their cause.
People most likely to take part in the brands conducting socially responsible move in Society, like awareness of plastic disposal and the main part, brand loyalty can be increased.
And where you found the exact partner for marketing you as a Brand.?
The answer is AdMonks. The market-leading Branding Agency in Kochi, building an all-encompassing marketing strategy, recognising the requirements that one needs to rise as a brand.
AdMonks with a professional team that carryout all-in-need of branding from the very beginning stage, both in online through digital marketing and offline marketing. Get a free Quote now.