Branding agency in Kochi

Everything you should know about branding and brand identity

What is branding

Branding is a practice in which the customer can identify the product or services easily with the help of their name logo or designs that can also be distinguished from their competitors.

Why branding

Your brand is the way your customer perceives you. By branding your products can set apart your company from your competitor. A strong brand can help the customer know what to expect from you. So by branding helps you attain success easily. There are many branding agency in Kochi in which Admonks stands apart with our unique branding strategies.


Brand identity

Brand identity is an element of the brand which consists of logo design and color. In short brand identity is a technique that helps their customers distinguish from their competitors.

 Brand identity consists of various elements, including:

  • logo or wordmark
  • different logo variations
  • key brand colors and color palette
  • typefaces
  • typographic treatments
  • a consistent style for images and content
  • library of graphical elements
  • style guide

Many multinational companies have a special team to focus on maintaining the identity of their business and make sure that the corporate identity facilitates the corporate business objectives. But many small companies or start-ups don’t have this team to manage, but they must build a strong brand identity with the help of some branding agencies. Brand identity is important for all types of businesses not only large companies.

A successful brand will be the company’s valuable asset. In a really large part of the value of companies like Apple, Samsung, Nike, etc are reflected in the value of their brand.

Whenever the elements of your brand identity are exposed they should be consistent in appearance, color, and design.


Designing your brand identity

Now let us have a look at the designing of a brand identity. Creativity and creative elements will be the attractive portion of your brand. The key creative elements of the brand include:

Business Name:

A strong business name creates an impression among the customers. A business name will be able to convey your brand to the customers.

Business tagline:

A good business tagline with a strong business name helps your brand stand apart among your competitors. Taglines can help customers to know more about your products and companies, so while coming up with a tagline it should be simple, unique, and concise.

Logo and website:

A well-designed company logo is the face of your company. A logo must be versatile and instantly recognizable. The business website will be the first place a customer will be visiting. Many of the customers judge your credibility and trustworthiness is by looking at your website design. So a strong and modern web design should be followed in making a website.

Email design:

Emails will be the first communication between you and your customer. So a better and a good email design will predict your future with every customer. Welcome emails have the highest open rates of all promotional emails.

So a strong and a better brand will always survive in this digital era. Your brand is the identity customers come to know. Customers will perceive your business through branding. Often many companies don’t realize the importance of branding their company. We will help you brand your company properly. Feel free to contact us at ADMONKS which is the best branding agency in Kochi.


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