Hello everyone, first of all, wishing you a Merry Christmas and Happy New year and let be 2020 a successful year for you with Digital Marketing.
And this is the last week of 2019 and time to start new strategies implementing a whole new trend that we can surely expect in 2020. Let us together make it possible with ADmonks, the leading Digital Marketing Agency in Kerala here provides those expecting trends and reasons that a brand should follow in the upcoming year
Here we are going to explain the sure-shot trends that are going to be implemented in 2020.
- Artificial Intelligence
- Programmatic Advertising
- Conversational Marketing
- Influencer Marketing
- Social Messaging Apps
- Content Marketing
- Visual Search
- Voice Search & Smart Speakers
Let’s go through these above-mentioned facts.
1) Artificial Intelligence
Pretending almost everyone is already recognized to the fact that 2020 would be the year that a lot of people wake up to the dominance of AI or Artificial Intelligence in this mobile-first country.
AI is going to be the sure-shot in the heart of global business and industry in the future and the basement growth can be expected in 2020.
And the major fact is that Ai is already taking over many simple jobs this year.
The use of Knightscope K5 robots to patrol large areas to predict and prevent crime rather than human security force. Also, you can rent these robots for just at a 7 dollar – that too less expensive than human security guards.
2) Programmatic Advertising
Programmatic advertising. Yes this name itself denotes – The programmatic use of Artificial Intelligence – that is providing automated Ad buying by targeting a more specific and exact audience.
For example, the automatic or can be termed as programmatic advertising provides you real-time bidding that is more efficient and fast bringing higher conversion rates and lower customer acquisition costs.
This practice of Re-Marketing is already used as programmatic in the years, was a huge success such as making a complete purchase.
2019 was a year well used with the chatbots using AI.
Chatbots are going to denominate in 2020 with matured artificial intelligence and programmatic technologies.
These AI-based technologies providing instant messaging services provide chat in real-time, working the whole time, day or night dealing with your customers or the persons visiting your sites.
The latest study conducted by Oracle shows that more than 80% of business is in need of more AI-powered chatbots.
The Top Top benefits of chatbots are
- 24-hour service (64%)
- Instant responses to inquiries (55%), and
- Answers to simple questions (55%)
Surveys show that:
- 85% of customers will be powered by Chatbots service by 2020.
- 63% of customers prefer messaging an online chatbot to communicate with a business or brand
- By 2022, chatbots will help businesses save over $8 billion per annum
80% of businesses want chatbots by 2020.
4) Conversational Marketing
The most important point to be Considered in 2020 from lessons that we learned from 2019, the reality of modern marketing becomes so clear- Conversational Marketing is winning through the year.
People want it in the way of conversational and that’s what brands are reacting to them.
When a consumer had a question about the product of a particular brand, 82% of people need “Immediate Response”. This brings a realtime connection between these marketers and Customers.
Personalization is the new trend. Yes, the brands required a human voice, meaning personalized content, products, emails and more as we told in the previous blog – “Getting Smart With Branding in 2020” by Admonks – one of the leading digital marketing agency in Kerala. Its found that personalized, triggered emails that are truly based on the behavior perform 3x better than batch-and-blast emails.
These personalization stats give you an Idea.
- 63% of consumers are already fed up with these generic advertising techniques
- 80% say they are more likely to move ahead with a company providing personalized experiences
- 90% claim they find personalization appealing.
6. Influencer Marketing
Influencer marketing meaning “organic word of Mouth Marketing” that focuses on using key leaders or influenceable persons in social media just in need to amplify the brand message to a larger portion of the market.
These Influencers can be well-known celebrities, but there are many other famous influencers more often found on Instagram or Youtube personalities with a huge crowd following.
These personalities are capable to spread the word about the brand or product through their social channels.
Influencer marketing is more authentic than corporate advertising methods and these build more brand authenticity and credibility making an extra benefit from it.
- 63% of consumers trust influencers’ opinions of products much more than what brands say about themselves.
- 58% of people have bought a new product in the past six months because of an influencer’s recommendation.
8) Social Messaging Apps
Messenger apps are going to dominate in 2020 with an authentic brand voice just to make a normal customer into a loyal customer.
Social Messaging Apps have billions and billions of monthly users.
If you still feel doubt about this messaging app domination, let’s check some numbers provided by Statista
- The facebook-owned Whatsapp is of 1.6 billion monthly active users.
- Every day, 55 billion messages pass through Whatsapp.
- Facebook Messenger has 1.3 billion monthly active users.
- The top three social messaging apps – WhatsApp, Facebook Messenger, and WeChat – have more combined users than Facebook or YouTube.
The implementation of Chatbots, the brand personalization through Conversational Marketing makes these social messaging apps more dominant among the others.
Social messaging apps can be very useful in sending messages to customers directly, as they promote the personalized experience and thereby adding value to the user experience. And also, people expect businesses to have a presence in messaging apps as it is an easy and direct way to interact with them.
9) Visual Search
It can be on a whole new level of user experience, and people can search for a particular product lively using these methods. Google Lens, Pinterest Lens, etc provide live support to detect a product and its rate from various Shopify websites.
Visual search can take the user experience to a totally new level now People can upload an image to conduct a search and get more specific results and it’s going to increase rapidly in the coming year.
A. Google Lens
B. Pinterest Lens
10.Voice Search & Smart Speakers
The increasing use of voice search has made it important for companies to rethink their digital marketing strategies in 2020. Consider these numbers:
In the second quarter of 2020, 50% of all searches will be via voice
72% of people owning smart speakers and voice-oriented smartphones use it daily as a part of their daily routines
Global smart speaker shipments have risen from the first quarter of 2018 to the first quarter of 2019, growing from 9.36 million units to 26.1 million units.
Overall, people expect to be using voice search for more in the future.
I hope you got an idea about how it will be for Digital marketing in the coming year 2020 will be.
And here is Admonks for you, the renowned digital marketing agency in Kerala utilizing all these amazing new stuff first in Kerala. If you own a business and someone looks towards to do digital marketing don’t be so late to contact us.