Hey folks! we’ve been receiving a lot of appreciation on the blog posts & the services we offer to our clients. And, recently we’ve been getting a lot of queries asking what is integrated marketing and about the companies offering integrated marketing services in Kochi.
We believe it’s our duty to help you understand more on this topic. So, here’s a post on the same.
Most asked quires-
- What is integrated marketing?
- What’s the difference between traditional & integrated marketing?
- Why integrated marketing over traditional?
- Which is the best company offering integrated marketing services in Kochi?
So, let’s get started.
Firstly, let’s understand what is integrated marketing.
Integrated marketing is one of the powerful approaches that help in the creation of a unified & seamless experience helping customers to interact with the brand or the expertise and is done by melding all the aspects of marketing communication(television, radio, print, Internet, and in person).
The difference between traditional marketing & integrated marketing-
Here’s a table to understand the same.
|Multiple channels are used to target the customer.
i.e a combination of media like TV, magazines, newspapers, radio, outdoor/ambient, PR, direct marketing, online, sales promotion
|Only one or two channels are used in it.
(TV, magazines, newspapers or radio)
|It’s very much cost effective in terms of the ROI (rate of interest) they generate.||It’s costly. (like the TV, newspaper as the viewership is continuously declining & so the networks are increasing their spot prices (TV)|
|With consistent messaging to consumers helps in creating synergy with them.||Creates an initial boom but fails to keep that boom in the long run.|
|Nearly, most of the digital media are used in it.||Limited no. of media are used in it.|
Why integrated marketing over traditional?
Well, we hope the table above is very much clear for you to understand why integrated marketing over traditional.
But, still here’s a single sentence that we would love to add with reference to our table and its’- “We live in an era of digital communication where people fail to speak each other face to face but never fail to text each other”
Which is the company offering best-integrated marketing services in Kochi?
There are many companies in Kochi offering integrated marketing services.
And, Admonks is one of the leading & continuously growing integrated marketing agency in Kochi offering world-class integrated marketing services in Kochi. We, stand out among the others with our years of experience and our ideology.
We believe that there are many companies in this world that have no fame or brand value but are offering world-class services & products. And, that’s our vision.
Offer a helping hand to all such small/big companies i.e to bring them to the limelight from the darkness.
Come join hands with us.