SEO service Kerala

3 SEO trends to follow in 2020

SEO trends are changing every year — sometimes dramatically or sometimes little. And in order to maintain the top rankings, you must stay up to date in the latest SEO trends with ADMONKS the best provider of SEO service in Kerala. So here are 7 expert SEO trends and tips to stay ahead in the rankings. Keep reading to know how our expert team is taking your SEO strategy to the next level.

  1. Optimize your content for position ZERO (PO)

When you search online everyone needs quick and easy answers that support the great user experience. And PO allows you to answer the query directly in the search results. And as the search technology is evolving PO optimization will be a necessary thing in 2020. PO also is known as featured snippets displayed above organic results in SERPs. In 2020 PO optimization is more important because these optimization techniques help you to connect with voice searches. In order to reach voice search, you need to rank in the PO, so if you have not optimized your website for voice search you will be missing out on a valuable lead.

Now let us look at how to rank in the featured snippet or PO.

These are the formats to be followed to rank in the featured snippet:

  • Short paragraphs that directly answer questions
  • Numbered and bulleted lists
  • Tables
  • Videos
  • Images
  • Charts

 

  1. Add video marketing to your SEO strategy

SEO trends in 2020 have made a video as a part of your marketing strategy. Websites with video content are 53 times more likely to be ranked on the result page than other websites. So if you want to rank higher start optimizing your websites with video content. There are more advantages to video content. Videos will encourage visitors to spend more time on the website and this will help you rank higher because of the relevant and valuable content on your website. Optimize your videos in such a way that it must be similar to the contents in your pages. Google uses your video titles, description, and tags to find out what your video is about. If it is a relevant description and title that matches your video content chances are there to be ranked higher.

 

  1. Optimize Google My Business listings.

Local SEO will continue its importance in 2020. If your aim is to be well known globally, but more than that you and your business must be famous in your locality, because 46% of Google searches are local. The best way to prepare for the leap in local SEO is to claim your Google My Business listing. When you have claimed your listing you will have to enter your business name, address, phone number, etc. This information will be helpful to Google to determine your distance, prominence, and your business relevancy. Recent researchers also found out that photos uploaded in the listings have high chances of getting more phone calls, visits, and direction requests. If you are a part of the 46% retailers who haven’t claimed their listings then you are missing something big. If you would like to optimize GMB and other SEO services in Kerala feel free to contact ADMONKS.

 

At ADMONKS Kochi, we understand how important it is to stay relevant and get noticed in the online business. So, we have the most experienced and committed team in order to help our clients to grow their business and rankings and earn the position they deserve. With so much new software and so many new ideas coming out of the SEO marketplace, it can be challenging staying up to date and continuing to run your business successfully. That’s why we’ve put together some practical tips that will help you save your time when you’re trying to keep up with this ever-evolving industry. Come join hands with ADMONKS Kochi the best provider of SEO services in Kerala.

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Social media marketing Kochi

Social Media Engagement During Covid-19

How do you market your business during Covid-19?

But as people are adjusting to the new way of life of social distancing, the small business owners and social media executives are adjusting the content calendars, pivot campaigns and are coming up with new ideas to make their product reach the customers. Nowadays Facebook and Instagram have seen an increase of 40% in their usage due to COVID-19. So the businesses that are depending on social media platforms should stay more connected than the past. But the increase in social media usage does not indicate that everyone is a potential customer. So the best social media marketing agency in Kochi ADMONKS is here to discuss how you should be using social media platforms at the time of COVID-19.

 

5 guidelines for social media marketing and Covid-19

Listen and acknowledge

Act in a way that everything is normal. Let your customers know that you are taking every single measure to safeguard your products and delivery. Post something saying the current safety measures and things that you are following in the office like sanitizing every employee, disinfecting the common surfaces in your office, etc to make your customers know that they will be safe while having your products and services. Act according to the current climate.

 

Keep posting

Your followers and customers are now spending more time online than before, so staying connected will make a presentation of your brand. If you are not able to sell your products or services right now focus on sharing content that aligns with your brand values instead.

Try to respond to every query and message you are getting daily. But if you can sell your products or services move forward by making your customers realize that the products and services they are getting from you is safe. Post content or a video showing your delivery methods.

Be empathetic

Covid-19 affects everyone around the world but in several ways. Before posting anything on your page remember that everyone is not in the same condition as yours, so offer some compassion to followers and customers.

With this in mind, consider before the post memes! You did not get to mention Covid-19 every time in your content, but do take into consideration the tone of your captions and therefore, the way it’d be interpreted by people are facing a special reality than you would possibly be in.

Also remember that some of your customers might have lost their jobs, struggling to find their daily expenses, work from home with a toddler, or might be sick sometimes, etc.

 

Provide organic value

Make your social media platform into a valuable resource center for your followers and customers. Try to specialize in engagement, rather than driving traffic, by providing extra education through videos, posts, or captions, rather than constantly asking to swipe up or click the link in your bio. These are because of the current situation.

Here at later, we are making an enormous shift in our social content to follow this principle. Rather than using social media to drive traffic we are now focused on just providing value and education organically on social media platforms which will in turn into potential customers in the near future.

Another way to provide valuable content is by shifting your overall strategy to address social distancing and give your followers what they need the most right now.

 

Ask for help

If you’re struggling, it’s okay to rest on your community that’s what it’s there for. Get vulnerable in your content, share your story, and clearly communicate how your followers can support your business immediately. And remember we will beat this together.

 

Which is the company offering the best Social media marketing services in Kochi?

 

There are many companies in Kochi offering social media marketing services. But now in this current scenario, Admonks is the only company that can help you maintain your social media connections and campaigns.

We are one of the leading, and continuously growing social media marketing agency in Kochi offering marketing services. We, stand out among the others with our years of experience.

 

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