Branding agency in Kochi

Everything you should know about branding and brand identity

What is branding

Branding is a practice in which the customer can identify the product or services easily with the help of their name logo or designs that can also be distinguished from their competitors.

Why branding

Your brand is the way your customer perceives you. By branding your products can set apart your company from your competitor. A strong brand can help the customer know what to expect from you. So by branding helps you attain success easily. There are many branding agency in Kochi in which Admonks stands apart with our unique branding strategies.

 

Brand identity

Brand identity is an element of the brand which consists of logo design and color. In short brand identity is a technique that helps their customers distinguish from their competitors.

 Brand identity consists of various elements, including:

  • logo or wordmark
  • different logo variations
  • key brand colors and color palette
  • typefaces
  • typographic treatments
  • a consistent style for images and content
  • library of graphical elements
  • style guide

Many multinational companies have a special team to focus on maintaining the identity of their business and make sure that the corporate identity facilitates the corporate business objectives. But many small companies or start-ups don’t have this team to manage, but they must build a strong brand identity with the help of some branding agencies. Brand identity is important for all types of businesses not only large companies.

A successful brand will be the company’s valuable asset. In a really large part of the value of companies like Apple, Samsung, Nike, etc are reflected in the value of their brand.

Whenever the elements of your brand identity are exposed they should be consistent in appearance, color, and design.

 

Designing your brand identity

Now let us have a look at the designing of a brand identity. Creativity and creative elements will be the attractive portion of your brand. The key creative elements of the brand include:

Business Name:

A strong business name creates an impression among the customers. A business name will be able to convey your brand to the customers.

Business tagline:

A good business tagline with a strong business name helps your brand stand apart among your competitors. Taglines can help customers to know more about your products and companies, so while coming up with a tagline it should be simple, unique, and concise.

Logo and website:

A well-designed company logo is the face of your company. A logo must be versatile and instantly recognizable. The business website will be the first place a customer will be visiting. Many of the customers judge your credibility and trustworthiness is by looking at your website design. So a strong and modern web design should be followed in making a website.

Email design:

Emails will be the first communication between you and your customer. So a better and a good email design will predict your future with every customer. Welcome emails have the highest open rates of all promotional emails.

So a strong and a better brand will always survive in this digital era. Your brand is the identity customers come to know. Customers will perceive your business through branding. Often many companies don’t realize the importance of branding their company. We will help you brand your company properly. Feel free to contact us at ADMONKS which is the best branding agency in Kochi.

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Digital marketing agency in Kochi

Choosing the best digital marketing agency – AdMonks

Are you searching for a digital marketing agency in Kochi..Well, there are several things to consider in choosing a digital marketing agency for the growth of your business. There is no shortage of digital marketing agencies, and they are all ready to take your business to the next level. By the end of this blog, you will select the right agency according to your business requirements. This blog is divided into three phases.

Pre-work

Before trying to choose a digital marketing agency make sure your requirements meet with them. If that goes right ask them for consultation and a quote. If it goes wrong keep searching.

Now let’s check the work quality of that agency.

Website test

Visit the agency’s website and evaluate how their website looks? Look at the quality of the website entirely, If you find any spelling mistakes, distorted images, or any broken links that agency doesn’t value the quality of work. If they are not able to maintain the quality of their website how are they going to keep quality in their clients’ websites?

Evaluate trust signs

After completing the website test now Let’s move to the trust signs, Crawl in their websites, and find answers to these questions.

*Are they a real agency?

*Do they have location or office?

*How long have they been in business?

*Do they have client testimonials or work samples?

If the agency has not got a strong trust signal it means that they are not very much capable of handling the clients’ work.

The perfect match

Most of the companies may not be a one-stop-solution in business. Many of them will be handling their respective fields. At ADMONKS Kochi we are able to handle each and every technique in Digital marketing, Web designs, Branding, and advertising and serves locally nationally and globally. So make sure to choose it in the first phase.

Interview

Time taking for the designing and proposal process can help you to evaluate the agency you have chosen. This gives you a great opportunity for you to evaluate your agency.

Understanding the process

Notice how long they are taking time to respond to your queries after you have put forward the proposal. Try to look for an agency that can help you at a reasonable time. Try to choose an agency that will take time to help you to resolve your issues rather than forwarding the package or proposal. This will help you to figure out how much they are interested in increasing your business.

Reviewing final proposal

If you are expecting a simple quote and the company provides it is satisfactory. If not they did not focus on your goals and objectives, which can make the proposal mistaken and will show the company’s interest in their client. In such cases, it’s better to decline.

The final selection

On reaching this phase you will be having a small list of companies in which one of the agencies will be partnered with you. Now you want to select one agency.

Pricing or value

Has that agency succeeded in building a plan that suits your budget? If no, is there any clarification for that from their part. If yes, move on.

Strategy evaluation

Many companies have their own digital marketing strategies for their respective clients. To discuss what are the strategies that they are going to put in your business. If it’s an optimized and different one the agency has put some effort into your business.

So the above evaluations and questions will help you find out a perfect agency for your business. Choose an agency that is able to earn your trust. ADMONKS Kochi is one such agency that has become the best digital marketing agency in Kochi. We take care of our clients with the above-mentioned process that made us the trusted agency among our clients.

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Untitled design (6)

Social Media Marketing and your business

#stayhome and #staysafe creates a great impact on social media during the COVID-19 pandemic in which the world unites in staying physically apart, and the social media platforms experience the highest number of active users. During this time many companies follow their unique strategies and social media marketing agency in Kochi like AdMonks knows social media trends in order to fight against the current situation. We — ADMONKS Kochi are also following some social media marketing trends, and let’s discuss it.

Keep updated about the relevant hashtags on social media and stay updated. You must make a strategy in such a way that it should help you drive business goals. Create content that can that makes people discuss under your name or hashtags that will help you to bring new leads. So if you want to be successful on social media in 2020 be updated on the latest trends. Below we have listed social media updating in 2020 which can help your business grow.

Facebook

Facebook is the leading platform among other social media interface. Facebook ads are an important trend in 2020 and are very effective for small business. Facebook also launched a new feature called quite a mode which allows users to silence the notification during a specific time. Facebook also announced its new interface. This interface focuses on events and groups rather than newsfeeds. As the focus has shifted to groups and brands the SMM marketing agencies should consider building a community through Facebook groups.

Instagram

Instagram is one of the largest social media platforms. Instagram recently launched co-watching in

which allows friends on a video chat to browse through the post of one user. Also, a new video editing tool has been updated in which the user can trim their video to 15 seconds frames.

 

LinkedIn

LinkedIn is a professional networking media. LinkedIn has recently updated a feature in which the users can showcase their portfolio at the top of their profile page. By doing this the user can include links to external websites, personal blogs, images, and documents, so that, the visitor can examine the profile. This will be perfect in highlighting your portfolio.

 

Twitter

Twitter is a social networking platform which is a great way to interact with potential customers and market your product and services. Keep your followers updated with update company news. A video content, emails or newsletters are the main contents users want to see in their feeds.

 

TikTok

This is a new and rapidly growing social media platform where the marketers and brands need to pay more attention. This is a mobile video app which is launched by Chinese developers. TikTok has recently reached over 1.5 billion downloads in play store. This is a great platform for short video contents in which you can increase your audience and customers. TikTok has recently introduced ads where these 1.5 billion people will watch your business ad.

Pinterest

Pinterest launches new e-commerce feature for the users. Variety of features of this new e-commerce business include verified merchant programming, dynamic retargeting through advertising. The Pinterest company says more users are engaging shopping on Pinterest and traffic to the retailers has doubled. A new shop tab appears on the search which will help users to find products they are searching for. Pinterest has also made a special feature like visual search which will help find products directly in shoppable Pins and makes it easier.

Social media platforms are the most effective way to interact with your customers, and also helps you make aware of your products. It’s important to use this updating and trends to keep your social media, and businesses update. If you have any queries regarding social media marketing please feel to reach out the best social media marketing agency in KochiADMONKS.

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SEO strategy during COVID-19

SEO strategy during COVID-19

As the covid-19 pandemic continue to spread in our community all types of companies including multinational companies share a common goal that is stay in business.

Corona virus is changing our day-to-day life. Work from home, social distancing, use of face mask has now become a part of our life, which makes us stay at home and also increases the screen usage.

This increased screen usage has drastically changed the search behavior of the consumers and is more likely to be continued in the coming weeks and months with a rise in the search volume of ‘at home’ keyword. Also, there is an increase in the purchase of health and fitness items. So, we the SEO’s should alter our strategies according to the current situation. We the team at AdMonks has already changed our SEO strategies accordingly that will make us to stand in front of the best provider of SEO services in Kochi.

How Covid-19 has impacted SEO?

We have already seen that how this pandemic has changed the SEO trends. And also, we have seen the rise of online shopping portals which have increased rapidly. Which means that those retail shops or companies that cannot sell their products will now automatically depend on online portals? At present people are looking for essentials like face mask, sanitizer health and fitness materials other than jewelleries and cosmetics.

The same can be said of for grocery and food items. And those purchases are not going on big e-commerce portals as they have temporarily stopped their shipments, so naturally the customers will look for the local Google searches where they can get their essential items in no time.

So, they will go for local small business who can deliver at their doorsteps. And if they start to use Google for their online purchases then that will be an opportunity for other businesses to compete — where SEO becomes more important.

It’s not just e-commerce has seen increased traffic but others such as a wellness information websites, outdoor recreation, and home fitness resources, food and recipe blogs, news outlets has seen a rapid increase in search volume. If you don’t operate with any of these items, you can also make some progress by providing any essentials that may or may not be a product or service that they can immediately rely upon.

SEO strategies that can be implemented during Covid-19

Now we know that we should not stop our digital marketing. But you must need to know something during this period in order to serve the best SEO service. You must make your website well optimized. If you have stopped posting your blogs, you must restart it immediately.

You must also take time to optimize your meta description and also the target keywords. And if your website is not mobile-friendly change that immediately. Many costumers are searching their products on smart phones and tablets so don’t miss out the chance of letting go off any single customer. Now make sure to add a popup or a prominent banner in order to make your customer aware that what all steps you are taking in order to protect your employees.

Optimize your website in such a way that you deliver your products without contact which will make your customer feel safe. You can also explore new ways to deliver valuable content to your customer like video content sharing, blog posting.

Make sure that you are active in all social media platforms. Time has changed that we must act according to our situations, so optimize yourself in every aspect accordingly. Creating content according to the current trend can help overcome the crisis in a small rate. AdMonks team can help you to make a signature by offering the best SEO services in Kochi.

This will be a tough time for business owners, but by making a good digital marketing strategy accordingly we can overcome a little.

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Branding strategies form branding agency Kerala

Branding strategies that you can implement in 2020- AdMonks

We hope you all are safe in your homes. AdMonks– branding agency Kerala requests all of you to support our government by following the guidelines given by our government. 

In this read, we’ll be sharing the ways in which your brand value can be increased in today’s time. Now, you might be wondering why a read about branding during these tough times. 

Yes, the times are tough for us now. But, this too shall pass.

We being one of the leading branding agencies in Kerala & we believe it’s our duty to help our readers to educate more about branding & the strategies you can use in making a brand name for your firm. 

So, in this read, we’ll share more details on a few of the strategies that you can follow in making things work for your firm. 

Branding strategies that you can implement in 2020- 

  • Always share your brand story with your clients- It’s always good if you share your journey & vision that you’ve for your brand. It’s a way of creating an emotional attachment with your clients. 
  • The brand logo- It may sound funny for you but a brand log does make changes when it comes to attracting the people towards your brand. 
  • Creating an off-line reputation matters- Today most of us believe in creating a brand value in the online world and so our main concentration is now towards that and that’s when we lack concentrating the off-line customers.   

Always remember that creating an off-line reputation will help you gain more human-centric interactions & will help you earn more trust among your customers. So off-line reputation matters when it comes to branding. 

  • Be active in the online platforms A brand with an active presence will help you to interact and discuss customer queries and concerns related to your brand. In that way, you can improve your services & gain more customers. 

Being active will also help you to understand the needs of your customers. This is a fine method of creating a rapport with your customers. 

  • Take up the responsibility of delivering the best for your customers- A responsible brand will always take their vision & customers seriously and always try to deliver the best for their customers.

Your reputation depends on the quality of services & products that you offer for your customers. So always be a responsible brand,   

  • Take help from the new technologies like AI (Artificial intelligence)- Time is going to change and an era of AI will soon start & with a human approach & the power of AI together you can take your business to the next level. 

AI is gonna make human lives easier & if you have a brand utilizing the complete potential of AI you’ll definitely stand out among your competitors. 

  • Think global & act locally at the same time- It is one of the key things that will make your brand earn profits & recognition like no other technique. 

Let’s assume that you’re a brand that has a global name but are failing to achieve profits in the local market.

Ever thought of the reason for the same?

Well, it can be explained in a single line- There is no sense of belonging for your brand among the local market & people. A brand should be a perfect blend of modern as well as the local perspective of people. 

The above listed are some of the key strategies that you can focus on in making your brand more strengthened in 2020.

We’ll be posting more blogs on branding strategies in depth in the coming days.

Stay updated with our latest tech reads- AdMonks- branding agency Kerala 

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Happy Vishu by AdMonks

Happy Vishu from AdMonks

AdMonks India is one of the leading advertising agency in Kerala, offering the finest of advertising services such as-

  • Marketing Communication
  • 360 Campaign Ideation
  • Promotional Campaigns
  • Marketing Collateral
  • Multimedia Production
  • Media Strategy & Optimization
  • Media Planning & Buying

In, this blog we take our time to wish each and every one of our clients, readers & to all the Keralites a very Happy Vishu.

We, know it’s a tough time for all of us. But, not to worry this shall also pass. Let’s pray together that the whole nation is soon back to their normal lives in the coming days.

To all our beloved Keralites, we request you to fight against this COVID-19 together with our government by following the instructions given by them.

Once again AdMonks & our team wish you & your family all the happiness & prosperity on this auspicious day of Vishu 2020.

Let’s all stay at home & celebrate Vishu with our family members.

We, also request all of you who need help with our advertising solutions,  get in touch with us soon the situations are normal.

AdMonks the leading advertising agency in Kerala is always a call away from you. We can help you become a global brand in your area of work.

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Protect Yourself from Coronavirus Disease

Protect Yourself from Coronavirus Disease (COVID-19)- AdMonks

AdMonks Advertising is the leading digital marketing agency in Kerala & we’re known & loved for the services & reads that we publish based on digital marketing.

But on today’s read, we’re here to address a global concern- The Coronavirus Disease (COVID-19).

We all know how this disease is spread & most of us are unaware of the ways of protecting us from this disease.

So, we thought it’s our duty to address this concern & in that way we can spread awareness in fighting this global threat.

Here are a few of the steps that one needs to follow to prevent Coronavirus Disease (COVID-19)-

  1. Clean your hands often- Clean or wash your hands with disinfectant wipes or sanitizers.
  2. Use hand sanitizers that contain at least 60% alcohol.  
  3.  Avoid touching your eyes, nose & mouth without washing your hands.
  4. Maintain at least 1 meter, or  3 feet, from other people who’re sick or are feeling dizzy. 
  5. Avoid any kind of close contact with people who are sick. 
  6. Masks are highly recommended especially when using public transports.
  7. If possible try to stay at home & avoid public gatherings like marriages functions, meetings, etc.  

The no. of confirmed cases of coronavirus cases in Kerala is rising slowing & we need to be prepared for the same.

Here’s a beautiful Malayalam infographic image from us that can be used in spreading awareness against Coronavirus Disease (COVID-19). 

You can share these images to your Whatsapp groups, Facebook, Instagram or any other online platforms we only aim in spreading awareness. 

Residents of Kerala come let’s join hands & fight Coronavirus Disease (COVID-19) as we did in case of the deadly Nipah virus. 

We Keralites are strong & brave nothing can stop us.

Let’s spread awareness.

Infographic image from us that can be used

We can break the chain- #breakthechain

Follow the instructions form Kerala Government & take good precaution in fighting coronavirus. We, Malayalees have done it in the past & we shall do it now also.

The state helpline no for Kerala- 0471-2552056

Let’s pray for the rest of the world & fight against this threat.

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social media marketing kochi

Everything you need to know about the latest trends in Social media marketing

Nowadays most people spend a major part of their day on social media. Social media has now become an important technique in the field of digital marketing. There are over 4 billion social media users all over the world which signifies a 9% increase in the usage as compared to last year. This report on the usage of social media has made much business achieve its goal faster. There are many digital marketing agencies that provide social media campaigns but Admonks is the only company that offers the best and latest trends in social media marketing in Kochi.

      At present social media platforms such as Instagram, Facebook, Twitter and, LinkedIn are not anymore any social networks, they are used as marketing tools in order to gain more profit from their products and also to increase traffic to the website. Many of the business is not utilizing the opportunities available in social media platforms which can result in reduced income because all other companies using social media campaigns will have more probability to attain its goal than others in this present digital world. For the present generation, social media is at the first place in researching brands and their products. Admonks is one such company which will help you to swim along with the tides. 

These are the 5 social media trends that you should implement in 2020.

1. Video content will dominate social feeds

     video content domination is already happening on social media. Here is a small survey showing the domination of video content.

  • About 90% of mobile users watching videos on social media are sharing with others.
  • Social media videos have generated 1200% more shares than text and image content.
  • 70% of the customers have learned about a product by watching the video.
  • Customers spend 80% more time on websites that show videos about their services and products.
  • Hubspot reports that *%5 of businesses use video content as their marketing tool.             

So 2020 is a year where video marketing plays a vital role in making your brand popular.

2. Stories will take the center stage

    Social media stories are a kind of news feed. This was made popularized by the Snapchat but was one of the fastest-growing trends of the last ten years. Following the trend Facebook, WhatsApp, and Instagram also made it happen.  Social media stories are expected to have a reach of 15 times faster than feeds. Reality is that more and more people are getting interested in a brand or a product after seeing their story. Social media stories also have an advantage in collecting insights by asking questions to the audience where they will be able to know what and when to update their products.

3. Augmented Reality

Augmented reality is the futuristic marketing technology on the rise. By 2020 the AR will have great potential. Snapchat and pokemon go are the known AR in use. AR allows the customer to have a truly interactive shopping experience too. There are different ways that brands and marketers can use AR to promote their products and services.

  • AR virtual stores for products and services on social media.
  • Allowing your customers and audience to participate in the events wherever they are.
  • AR videos will your customers know about your product usage.

Augmented reality has opened doors with vast opportunity marketers.

4. Merging of social media and E-commerce.

2020 will be a year where the eCommerce and social media both will go together. The present generation spends more time on social media so influence marketers have got their chance to increase their sales through social media. The majority of the influence marketers are using Instagram and Snapchat where these are the platforms that have more customers. They can have their products purchased from the social media platform itself without leaving it thus making it more easier for the customer to checkout.

  

5. Customer and chatbots.

There was a time when the customers hate to chat with bots rather than chatting with humans. But now chatbots have taken their place with the help of new technology in which bots can talk like real humans. 90% of the customer complaint has been resolved by using the chatbots. 60% of people prefer to text rather than calling to the company which makes the chatbots high in demand. Many companies have taken chatbot services for their social media platform and websites as well. By using chatbots they are able to manage their customers and helps to save time which in turn helps to increase the revenue.

So here we have the 5 most important trends which will be followed in 2020. In the future, marketers will have to concentrate on video content, social media stories, augmented reality, social media and eCommerce, and chatbots. So all the marketers need to step up a little bit, which will help them to stand apart from others. Admonks is the leading social media marketing in Kochi has already started focusing on these trends because we want to make our customers stand at the top position. Keep in touch with the AdMonks Kochi blog to know more about the latest trends.    

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digital marketing agency in kochi

Digital marketing trends that cannot be ignored in 2020

In today’s world digital marketing has become an integral part of one’s business. Every business with a digital marketing campaign earns more income compared to traditional marketing techniques, so by understanding this potential most of the business owners implement digital marketing for their business. AdMonks is one such digital marketing agency in Kochi which offers the best services for you.

What is digital marketing?

Digital marketing is a technique that focuses on the marketing area for promoting your product and services with the help of the internet. Digital marketing is done through the internet with the help of an electronic device.

Some of the main digital marketing techniques include-

  • Search engine optimization
  • Social media marketing
  • Search engine marketing
  • Email marketing
  • E-commerce marketing
  • Affiliate marketing

Why digital marketing?

In this digital era, the internet plays a major role in business for increasing revenue. By implementing a digital marketing campaign the result will be higher compared to the traditional method of marketing.

In traditional marketing there exist phone calls, advertisement boards, and physical marketing, as said earlier digital marketing is a technique that is done through any electronic device which has internet, where the task seems to be easier is it? So digital marketing is a less effort job compared to traditional marketing.

Digital marketing is a competitive field where there are a lot of companies that have marked their presence. So in order to lead the race, you must be updated about the latest trends in digital marketing.

AdMonks is a digital marketing agency in Kochi which has a proven track record that stays updated with the latest trends which help us & our clients to achieve the goals.

Now let us check out some of the latest trends of digital marketing in 2020:

Digital marketing trends are constantly changing with the evolution of new technologies. Technology has risen in such a way that there are a lot of techniques for digital marketers to use. Let us check the trends that are currently changing the face of digital marketing

3 Digital marketing trends that you can not ignore in 2020

1.The rise of voice search

Now 20% of the mobile queries are done through voice searches. the method of typing queries is declining. Speed of the voice queries helps it gain more publicity. It is estimated that more than half of the searches will be voice queries by the end of 2020.

Voice search has first started with Siri. Today there are plenty of tools for voice searches like Alexa, Google Assistant, Cortana, etc. By 2023 the use of voice searches will be thrice that of today. Voice searches help consumers to save their time than the traditional way of typing.

However, the use of Google Assistants and voice speakers are increasing in the past years. So it is the right time to optimize the digital marketing strategies to voice searches. While optimizing we must have to know what our customers will be going to ask. Let us look at what all things we should notice while doing voice search optimization:

  • We should try to use natural languages and questions instead of our usual keywords. Try to add the question words such as how, when, who, where, what, and why.
  • Try to create content that can match the customer’s query.
  •  Use long-tail keywords as the customers use long sentences so that by using long-tail keywords the search can be matched.

2.Text content to video content

Video content has now become a priority in digital marketing in such a way that youtube has become the second biggest search engine. The presence of video content on your website makes the customers stay longer than giving a big pile of text content. Customers can be more motivated by using video content than text content.

Good quality and a short video can convert a visitor to a customer. Digital marketers should keep in mind that the longer the users spend time on a webpage, the more Google trusts that specific webpage, which results in higher SERP ranking.

Nowadays the presence of vloggers and video marketing in social media is increasing at a high rate. so we must start using video content in order to increase the conversion rate.

3.SEO and PPC

SEO is the technique of ranking organically and PPC is the technique of paid ranking. PPC and SEO can be interconnected in a way that the webpage that is ranked by doing PPC gain traffic which in turn increases the visitors to the webpage.

The increase in visitors will help to rank the website higher organically. In present-day digital marketers use PPC to rank high in organic search results. In this way, PPC and SEO are related.

So 2020 is going to be a tough year in front of the digital marketers, but by optimizing and moving with the tides we can make things easy.

We the digital marketing team in Admonks Kochi are up-to-dated, that quality of ours makes us the best digital marketing agency in Kochi. AdMonks has a good client base with many happy customers. Join hands with Admonks and we assure you that we will make you at the top position in your business field.  Keep in touch with us at AdMonks.

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Role of Chatbots in Digital Marketing

Role of Chatbots in Digital Marketing

Hey there.! All of you would hear bots are the future. However, how can a bot help in digital marketing? Yes, here we are talking about chatbots. The vast roles and benefits of using chatbots across various platforms like websites, apps, social media and more.

In the blog “Digital Marketing trends for 2020; we published last year mentioned the vast importance of chatbots in digital marketing. While after completing a month in this new year all those predictions came into its optimal level. And now, let us watch out the updated Chatbot trends.

What actually Chatbot is.? 

Chatbots are simple, and nothing more than a computer program that was designed to do some certain tasks, most commonly used to communicate with users through the internet. Bots through this communication with the users help them in various ways. Such as to choose a product, getting a descriptive knowledge about it, or even book an appointment through these chatbots.

Simply, Chatbot is an interaction between a human and a machine in which conventions are mostly done by texting or through voice clips. A chatbot can be used as a growth hacking element to your business, working independently to upgrade your business into a whole different level. Chatbots helps by keeping business relations with your customers such as answering the exact answer to the queries and a lot more benefits like : –

  • Increasing the conversation Rates
  • Lead generations
  • Builds a Contact List.
  • Time-Saving
  • Cost-effective
  • Best Customer service.
  • Personalised assistance and well informative.

How Chatbots Impact the business.? 

In this advanced world, people wait for none. As in the case of a message received from the customer, and a conversation is started – feed it with accurate replies. The main point to remember is that never make them wait for the reply.

Continue the convo with sweet responses and nice words – making sure that you are holding a customer and making a lead. 

Through chatbots, humanized errors can be minimized to a great extent, also making the brand more attractive before them. Above all, chatbots are able to collect the details of the customers like their names and contact details. It can be productized and later converted into leads. This makes a normal person into a customer and customer to an Ideal Customer who recommends other users your product.

Through a well-managed chatbot service such as provided in Admonks, productivity increases and the business grew up. Chatbots help your customers to find the product they require, giving them detailed specifications, the opening time of the business, Shop locations, booking etc – that’s too without any human voice.

Well, where chatbots can be applicable.? Almost everywhere online where people gather on the internet. It can be through Facebook, Messengers like Facebook messenger, Whatsapp messenger, telegram, WeChat etc. These play a wide role in online business in building credibility and brand value.

How Do Chatbots Work?

  • Artificial Intelligence-Driven Chatbots [A.I Chatbots]
  • Natural Language Processing [ N.L.P Chatbots]
  • Automated Rules by the Provider [predicted settings]
  • Through Machine Learning [M.L]

What are the different types of ChatBots.?

According to Oracle, Chatbots can be classified into two:-

  • Task-oriented (declarative) chatbots
  • Data-driven and predictive (conversational) chatbots

1. Task-oriented chatbots

Task-oriented chatbots are single function chatbots that are focused on performing single functions. These chatbots utilize a little AI and Natural Language Processing; mainly working with automated rules by the provider. They generated automated messages but in a specific and structured way.

However, task-oriented chatbots responses to user inquiries in a conversational manner, that can handle simple common questions like enquiries about the open status, houres of business and more.

2. Data-driven and predictive

Data-driven and predictive chatbots are often considered as a virtual assistance or digital partner. Similarly, they are most likely to use the advantages of  Artificial Intelligence, Natural Language Processing, Machine Learning and through predictive settings.

Data-driven chatbots help digital marketing in wide aspects. They had seen to very sophisticated, interactive, and personalized than task-oriented chatbots. Data-driven chatbots are capable of applying predictive intelligence and analytics. Therefore, make feel the users enabling personalization experience, using the user profile and the past behaviours of particular users.

Google Assistance, Amazone Alexa and Apple Alexa are the most loved and best examples of these data driven and predictive chatbots.

Advanced digital assistance are capable of connectng several single purpose chatbots such as marketing chatbots, integrated chatbots or customer service chatbots –  under a point.  By sorting and combining all the information making the human work more easy and sorted according to a calander or task.

Applying chatbots to your business.

It’s proven, the use of chatbots in a business can count, sort, personalize, and be proactive all at the same time – its a great aspect. To make these happen,  get reach to AdMonks – the most advanced digital marketing agency in Kerala that builds you the most appropriate chatbots needed to your business. 

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